{"name":"First Investment Bank","domain":"fibank.bg","url":"https://optimly.ai/brand/first-investment-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"First Investment Bank (Fibank) is a Bulgarian bank offering personal banking, lending, cards, deposits, investments, insurance and digital banking services, alongside investment gold and silver products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fibank.bg","updated_at":"2026-11-07T06:58:00.441244+00:00"},{"key":"description","label":"Description","shape":"text","content":"First Investment Bank AD, operating under the Fibank brand, provides banking products and services including accounts, deposits, consumer and housing loans, debit and credit cards, remote banking, banking packages, insurance, investment services and currency exchange. Through its gold shop, Fibank also sells gold and silver coins, bars, medallions and collection series.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fibank.bg","updated_at":"2026-11-07T06:58:00.441244+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://fibank.bg","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fibank.bg","updated_at":"2026-11-07T06:58:00.441244+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Informative and promotional, with product-focused guidance and customer assistance through a virtual assistant.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fibank.bg","updated_at":"2026-11-07T06:58:00.441244+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals manage everyday banking, payments, savings, borrowing, investments, insurance and foreign-currency needs, while providing access to physical investment gold and silver products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fibank.bg","updated_at":"2026-11-07T06:58:00.441244+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking accounts and banking packages\nConsumer and housing loans\nDebit and credit cards\nRemote and mobile banking through My Fibank\nSavings and deposit products\nInvestment services and trading access\nInsurance products\nForeign-currency exchange","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fibank.bg","updated_at":"2026-11-07T06:58:00.441244+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Accounts\nBanking packages\nConsumer credit\nHousing and mortgage credit\nVisa Debit\nDebit Mastercard\nDebit Mastercard Platinum\nChildren’s and teen debit cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fibank.bg","updated_at":"2026-11-07T06:58:00.441244+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fibank.bg","updated_at":"2026-11-07T06:58:00.441244+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, savers, borrowers, cardholders, investors and collectors of precious-metal products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fibank.bg","updated_at":"2026-11-07T06:58:00.441244+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking personal banking, borrowing, savings, investment, payment and precious-metals services in Bulgaria.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fibank.bg","updated_at":"2026-11-07T06:58:00.441244+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing a bank account\nMaking contactless and mobile payments\nUsing remote and mobile banking\nSaving through deposits\nFinancing a new home, renovation or other personal needs\nUsing debit and credit cards\nBuying and selling investments\nExchanging foreign currency","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fibank.bg","updated_at":"2026-11-07T06:58:00.441244+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to personal banking and payment services\nAccess to consumer and housing finance\nAbility to save through deposit products\nAbility to manage banking remotely through My Fibank\nAccess to investment and precious-metals products\nAccess to currency exchange services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fibank.bg","updated_at":"2026-11-07T06:58:00.441244+00:00"}]}],"last_refreshed_at":"2026-11-07T06:58:00.451386+00:00","last_changed_at":"2026-11-07T06:58:00.460654+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=cfbe5a76-0111-48fb-b64c-f8f3fbdddeda"}