# First Investment Bank

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/first-investment-bank
- **Dataset:** https://optimly.ai/brand/first-investment-bank.json
- **Markdown:** https://optimly.ai/brand/first-investment-bank/llms.txt
- **Official website:** https://fibank.bg
- **Slug:** first-investment-bank
- **Categories:** fintech-financial-services

## Overview

- **Tagline:** First Investment Bank (Fibank) is a Bulgarian bank offering personal banking, lending, cards, deposits, investments, insurance and digital banking services, alongside investment gold and silver products.
Source: Brand's website (https://fibank.bg) · 2026-11-07

- **Description:** First Investment Bank AD, operating under the Fibank brand, provides banking products and services including accounts, deposits, consumer and housing loans, debit and credit cards, remote banking, banking packages, insurance, investment services and currency exchange. Through its gold shop, Fibank also sells gold and silver coins, bars, medallions and collection series.
Source: Brand's website (https://fibank.bg) · 2026-11-07

## Identity

- **Website:** https://fibank.bg
Source: Brand's website (https://fibank.bg) · 2026-11-07

- **Voice & tone:** Informative and promotional, with product-focused guidance and customer assistance through a virtual assistant.
Source: Brand's website (https://fibank.bg) · 2026-11-07

## Offerings

- **Problem solved:** Helps individuals manage everyday banking, payments, savings, borrowing, investments, insurance and foreign-currency needs, while providing access to physical investment gold and silver products.
Source: Brand's website (https://fibank.bg) · 2026-11-07

- **Core capabilities:**
  - Personal banking accounts and banking packages
  - Consumer and housing loans
  - Debit and credit cards
  - Remote and mobile banking through My Fibank
  - Savings and deposit products
  - Investment services and trading access
  - Insurance products
  - Foreign-currency exchange
Source: Brand's website (https://fibank.bg) · 2026-11-07

- **Products / SKUs:**
  - Accounts
  - Banking packages
  - Consumer credit
  - Housing and mortgage credit
  - Visa Debit
  - Debit Mastercard
  - Debit Mastercard Platinum
  - Children’s and teen debit cards
Source: Brand's website (https://fibank.bg) · 2026-11-07

## Audience

- **Target industry:** Banking and financial services
Source: Brand's website (https://fibank.bg) · 2026-11-07

- **Customer base:** Individuals, savers, borrowers, cardholders, investors and collectors of precious-metal products.
Source: Brand's website (https://fibank.bg) · 2026-11-07

- **Ideal customer profile:** Individuals seeking personal banking, borrowing, savings, investment, payment and precious-metals services in Bulgaria.
Source: Brand's website (https://fibank.bg) · 2026-11-07

- **Use cases:**
  - Opening and managing a bank account
  - Making contactless and mobile payments
  - Using remote and mobile banking
  - Saving through deposits
  - Financing a new home, renovation or other personal needs
  - Using debit and credit cards
  - Buying and selling investments
  - Exchanging foreign currency
Source: Brand's website (https://fibank.bg) · 2026-11-07

- **Customer outcomes:**
  - Access to personal banking and payment services
  - Access to consumer and housing finance
  - Ability to save through deposit products
  - Ability to manage banking remotely through My Fibank
  - Access to investment and precious-metals products
  - Access to currency exchange services
Source: Brand's website (https://fibank.bg) · 2026-11-07

Page last updated 2026-11-07.

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