{"name":"First Mid Bank & Trust","domain":"firstmid.com","url":"https://optimly.ai/brand/first-mid-bank-trust","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"First Mid Bank & Trust is a community-focused financial institution providing banking, lending, insurance, wealth management, brokerage, and agricultural services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstmid.com","updated_at":"2026-11-08T03:25:42.730410+00:00"},{"key":"description","label":"Description","shape":"text","content":"First Mid Bank & Trust, N.A. is part of First Mid Bancshares, Inc., a $9.2 billion community-focused organization serving customers and communities through locations in Illinois, Iowa, Missouri, Texas, and Wisconsin, plus a loan production office in Indiana.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstmid.com","updated_at":"2026-11-08T03:25:42.730410+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To collaborate to make an IMPACT and provide quality financial solutions and services that benefit customers, communities, and stakeholders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstmid.com","updated_at":"2026-11-08T03:25:42.730410+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://firstmid.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstmid.com","updated_at":"2026-11-08T03:25:42.730410+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-focused, helpful, professional, and educational.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstmid.com","updated_at":"2026-11-08T03:25:42.730410+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1865","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstmid.com","updated_at":"2026-11-08T03:25:42.730410+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"First Mid Bank & Trust, N.A. is a subsidiary of First Mid Bancshares, Inc.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstmid.com","updated_at":"2026-11-08T03:25:42.730410+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families, businesses, farmers, and organizations manage their finances through banking, lending, payments, insurance, wealth management, trust, brokerage, and agricultural services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstmid.com","updated_at":"2026-11-08T03:25:42.730410+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nBusiness banking\nCommercial lending\nMortgage lending and home equity financing\nAgricultural services and lending\nInsurance\nWealth management and financial planning\nTrust and estate planning services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstmid.com","updated_at":"2026-11-08T03:25:42.730410+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal checking\nPersonal savings\nCertificates of deposit and CD specials\nAuto and consumer loans\nMortgage loans\nHome equity financing\nCommercial lending\nBusiness banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstmid.com","updated_at":"2026-11-08T03:25:42.730410+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstmid.com","updated_at":"2026-11-08T03:25:42.730410+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, businesses, executives, farmers, charities, and other customers and communities seeking banking and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstmid.com","updated_at":"2026-11-08T03:25:42.730410+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families needing personal banking, payments, consumer loans, or mortgages; businesses needing commercial lending and treasury services; agricultural customers; and customers seeking insurance, wealth management, trust, or financial planning services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstmid.com","updated_at":"2026-11-08T03:25:42.730410+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing checking and savings accounts\nPaying bills and transferring money online or through mobile banking\nDepositing checks remotely\nSending money to friends and family with Zelle\nManaging debit card controls\nFinancing a home or using home equity\nObtaining auto and consumer loans\nFunding business growth through commercial lending","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstmid.com","updated_at":"2026-11-08T03:25:42.730410+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to accounts through online and mobile banking\nFaster and simpler bill payment, transfers, and remote deposits\nFinancing for homes, vehicles, consumer needs, businesses, and agricultural operations\nGuidance for wealth, estate, trust, insurance, and financial planning\nSupport from a community-focused financial services organization","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstmid.com","updated_at":"2026-11-08T03:25:42.730410+00:00"}]}],"last_refreshed_at":"2026-11-08T03:25:42.737313+00:00","last_changed_at":"2026-11-08T03:25:42.743781+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=a33caa59-180c-4724-9221-2f1c412bec92"}