{"name":"First National 1870","domain":"firstnational1870.com","url":"https://optimly.ai/brand/first-national-1870","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"First National 1870 is a relationship-focused community banking division of Sunflower Bank, N.A., serving customers in Albuquerque, Los Alamos, and Santa Fe, New Mexico.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstnational1870.com","updated_at":"2026-11-07T19:11:09.915123+00:00"},{"key":"description","label":"Description","shape":"text","content":"First National 1870 provides personal, business, mortgage, and private wealth financial solutions through Sunflower Bank, N.A. The brand honors the heritage of the First National Bank of Santa Fe, founded in 1870 as the first bank in the Southwest.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstnational1870.com","updated_at":"2026-11-07T19:11:09.915123+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Bringing out the best in the lives we touch ... Creating Possibility.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstnational1870.com","updated_at":"2026-11-07T19:11:09.915123+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://firstnational1870.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstnational1870.com","updated_at":"2026-11-07T19:11:09.915123+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Relationship-focused, community-minded, supportive, and locally informed.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstnational1870.com","updated_at":"2026-11-07T19:11:09.915123+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1870; the First National Bank of Santa Fe was chartered on December 13, 1870, and opened on April 15, 1871.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstnational1870.com","updated_at":"2026-11-07T19:11:09.915123+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Sunflower Bank headquarters: 8117 Preston Rd #220, Dallas, TX 75225.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstnational1870.com","updated_at":"2026-11-07T19:11:09.915123+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"First National 1870 is a division of Sunflower Bank, N.A. Sunflower Bank, N.A. is held by FirstSun Capital Bancorp.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstnational1870.com","updated_at":"2026-11-07T19:11:09.915123+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families, businesses, investors, and communities access financial solutions, capital, lending, cash-management support, and banking services to achieve their financial goals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstnational1870.com","updated_at":"2026-11-07T19:11:09.915123+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking and financial solutions\nBusiness banking and financial planning\nPrivate wealth financial solutions\nCommercial lending and access to capital\nMortgage lending and homebuyer support\nCash-flow and treasury management\nFraud-risk mitigation\nCommunity reinvestment, volunteering, and philanthropy","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstnational1870.com","updated_at":"2026-11-07T19:11:09.915123+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal banking accounts and services\nBusiness banking\nMortgage lending\nPrivate wealth services\nChecking accounts, including Elevation and Pinnacle Checking\nVelocity Money Market account\nCertificates of Deposit, including a 9-month CD special\nTreasury management services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstnational1870.com","updated_at":"2026-11-07T19:11:09.915123+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Published promotional rates include 3.85% APY and 3.02% APY for the Velocity Money Market based on balance, and a 9-month Certificate of Deposit special at 4.00% APY. Checking accounts advertise up to $1,983 in annual benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstnational1870.com","updated_at":"2026-11-07T19:11:09.915123+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstnational1870.com","updated_at":"2026-11-07T19:11:09.915123+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals and families, homebuyers, family-owned and privately held businesses, commercial real estate professionals, business investors and family offices, public sector executives, and communities in New Mexico and the broader Sunflower Bank footprint.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstnational1870.com","updated_at":"2026-11-07T19:11:09.915123+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking personalized banking, homebuyers seeking a high-quality lending experience, and business owners or financial decision-makers seeking capital, cash-flow support, financial planning, or a long-term banking partner.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstnational1870.com","updated_at":"2026-11-07T19:11:09.915123+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Access capital\nManage cash flow\nFinance a purchase\nMitigate fraud risks\nTransition a business\nProvide employee benefits\nFind a financial partner or business advice\nSave for major purchases or emergencies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstnational1870.com","updated_at":"2026-11-07T19:11:09.915123+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Achieve personal and family financial goals\nMeet and exceed business objectives\nAccess capital and financial guidance\nGrow businesses and expand services\nImprove workforce and payroll management through client financing relationships\nSupport community growth and economic development\nReceive personalized, relationship-focused banking support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstnational1870.com","updated_at":"2026-11-07T19:11:09.915123+00:00"}]}],"last_refreshed_at":"2026-11-07T19:11:09.931059+00:00","last_changed_at":"2026-11-07T19:11:09.948000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5be770ea-480d-40a7-993b-0d80599e01eb"}