{
  "slug": "first-rule",
  "name": "First Rule",
  "description": "First Rule offers an AI-powered, human-backed contract review and management platform specifically designed for the construction industry. It flags clause-level and project-level risks, links to source language, and recommends next steps using prebuilt playbooks and customer standards. The platform includes a dedicated AI assistant, Marten, and offers integrated training.",
  "url": "https://optimly.ai/brand/first-rule",
  "websiteUrl": "https://firstrulecm.ai/",
  "logoUrl": "https://logo.clearbit.com/firstrulecm.ai",
  "baiScore": 54.2,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "AI-Powered Contract Analysis Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-07T19:33:39.187Z",
  "verifiedVitals": {
    "website": "https://firstrulecm.ai",
    "category": "Construction Contract Management Software",
    "what_it_does": "First Rule provides an AI-powered contract review and management platform specifically for the construction industry, flagging clause-level and project-level risks, linking to source language, and recommending next steps using playbooks and customer standards. It also offers AI-assisted document interrogation via Marten and integrated contract training.",
    "primary_audience": "General contractors, specialty subcontractors, AE firms, owners, and owner representatives within the built world, serving roles from executives and owners to precon, estimating, project managers, operations, contracts, risk, and legal teams.",
    "core_product": "First Rule Contract Manager, which includes the Marten AI assistant.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Offers a free contract upload and a 30-day money-back guarantee after purchase, suggesting a freemium model with a subscription for expanded use."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789920979911
}