{"name":"First Security Bank","domain":"fsbank.com","url":"https://optimly.ai/brand/first-security-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"First Security Bank is an Arkansas-based community bank offering personal banking, business banking, mortgage lending, investments and related financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fsbank.com","updated_at":"2026-11-07T05:35:17.580926+00:00"},{"key":"description","label":"Description","shape":"text","content":"First Security Bank is an affiliate of privately held First Security Bancorp, a financial services holding company based in Searcy, Arkansas. The organization provides banking, mortgage, investment, wealth management, public finance, leasing and related services through more than 77 locations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fsbank.com","updated_at":"2026-11-07T05:35:17.580926+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To be Arkansas’ premier financial services company, providing the most responsive, innovative and secure financial solutions with exceptional and personalized service. First Security describes its commitment as helping every customer “Bank Better.”","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fsbank.com","updated_at":"2026-11-07T05:35:17.580926+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://fsbank.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fsbank.com","updated_at":"2026-11-07T05:35:17.580926+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Personal, responsive, secure, community-oriented and service-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fsbank.com","updated_at":"2026-11-07T05:35:17.580926+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Searcy, Arkansas","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fsbank.com","updated_at":"2026-11-07T05:35:17.580926+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"First Security Bank is an affiliate of privately held First Security Bancorp, a financial services holding company.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fsbank.com","updated_at":"2026-11-07T05:35:17.580926+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, businesses and public-sector organizations address their banking, borrowing, investment, wealth management and financial planning needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fsbank.com","updated_at":"2026-11-07T05:35:17.580926+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nBusiness banking\nChecking, savings, time deposit and health savings accounts\nPersonal and mortgage lending\nDebit and credit cards\nOnline and mobile banking\nTrust and wealth management\nFinancial and retirement planning","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fsbank.com","updated_at":"2026-11-07T05:35:17.580926+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal banking accounts\nBusiness banking\nMortgage loans\nInvestments\nChecking accounts\nSavings accounts\nCertificates of deposit and IRAs\nHealth savings accounts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fsbank.com","updated_at":"2026-11-07T05:35:17.580926+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fsbank.com","updated_at":"2026-11-07T05:35:17.580926+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, businesses and public-sector organizations, primarily in Arkansas.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fsbank.com","updated_at":"2026-11-07T05:35:17.580926+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Arkansas individuals seeking personal banking or mortgage services; businesses needing banking, lending, retirement or financial services; and public-sector entities seeking financing and public finance expertise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fsbank.com","updated_at":"2026-11-07T05:35:17.580926+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing checking, savings, CD, IRA and HSA accounts\nEveryday payments and spending through debit and credit cards\nOnline and mobile banking\nPersonal borrowing for home improvement, vehicles, recreation or other needs\nHome purchase and mortgage lending\nBusiness banking and financing\nEstate management, estate planning, trusts and guardianships\nInvestment and retirement planning","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fsbank.com","updated_at":"2026-11-07T05:35:17.580926+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to local banking and locally made loan decisions\nSecure online banking sign-in using SSL encryption\nSupport for personal and business financial needs\nFinancial and retirement planning aligned to customer goals\nManagement and protection of assets for retirement and family needs\nAccess to banking services across more than 77 locations\nCash-back rewards through the Visa Cash Back Card","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fsbank.com","updated_at":"2026-11-07T05:35:17.580926+00:00"}]}],"last_refreshed_at":"2026-11-07T05:35:17.592889+00:00","last_changed_at":"2026-11-07T05:35:17.612571+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2d2d18b2-0b02-493d-bec2-38cd34700e0d"}