{"name":"First United Bank","domain":"firstunitedbank.com","url":"https://optimly.ai/brand/first-united-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"First United Bank is a progressive community banking organization serving consumers and small-to-mid-sized businesses in Oklahoma and Texas.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstunitedbank.com","updated_at":"2026-11-08T02:50:50.493949+00:00"},{"key":"description","label":"Description","shape":"text","content":"First United Bank is a Southwest-based community banking organization offering retail, commercial, trust, brokerage, mortgage, insurance, and wealth services through community bank locations in Oklahoma and Texas. Its purpose is to inspire and empower people to Spend Life Wisely.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstunitedbank.com","updated_at":"2026-11-08T02:50:50.493949+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To inspire and empower others to Spend Life Wisely, supporting customers, families, communities, employees, shareholders, and partners through Love and Impact.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstunitedbank.com","updated_at":"2026-11-08T02:50:50.493949+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://firstunitedbank.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstunitedbank.com","updated_at":"2026-11-08T02:50:50.493949+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Purpose-driven, community-focused, educational, empowering, and service-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstunitedbank.com","updated_at":"2026-11-08T02:50:50.493949+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"First United helps individuals, families, and businesses manage their financial journeys, access banking and lending services, pursue financial well-being, and protect themselves from fraud and identity theft.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstunitedbank.com","updated_at":"2026-11-08T02:50:50.493949+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail and community banking\nCommercial banking for small-to-mid-sized businesses\nMortgage lending\nTrust and wealth services\nBrokerage services\nInsurance services\nOnline and mobile banking\nFinancial education and resources","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstunitedbank.com","updated_at":"2026-11-08T02:50:50.493949+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts\nHigh-yield money market accounts\nMoney market accounts\nCertificates of deposit\nMortgages\nCommercial banking services\nTrust services\nBrokerage products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstunitedbank.com","updated_at":"2026-11-08T02:50:50.493949+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstunitedbank.com","updated_at":"2026-11-08T02:50:50.493949+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers, individuals and families, and small-to-mid-sized businesses in Oklahoma and Texas.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstunitedbank.com","updated_at":"2026-11-08T02:50:50.493949+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers and small-to-mid-sized businesses located in First United Bank's Oklahoma and Texas market areas that need retail or commercial banking, lending, mortgage, wealth, trust, brokerage, or insurance services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstunitedbank.com","updated_at":"2026-11-08T02:50:50.493949+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing personal checking and savings accounts\nPursuing mortgage financing\nManaging business finances and accessing business lending resources\nBuilding and improving business credit\nManaging financial well-being across personal and business life stages\nAccessing online and mobile banking\nLearning how to prevent and respond to fraud and identity theft\nUsing merchant services for business payments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstunitedbank.com","updated_at":"2026-11-08T02:50:50.493949+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater financial well-being and peace of mind\nAccess to financial resources and tools for long-term success\nImproved access to business funding and more favorable financing terms\nProtection from fraud, scams, and identity theft\nSupport for personal, family, and business growth\nStronger local community connections","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstunitedbank.com","updated_at":"2026-11-08T02:50:50.493949+00:00"}]}],"last_refreshed_at":"2026-11-08T02:50:50.503203+00:00","last_changed_at":"2026-11-08T02:50:50.511561+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ca885277-82a1-43b8-be1b-d422930b5628"}