{"name":"FirstBank","domain":"firstbankonline.com","url":"https://optimly.ai/brand/firstbank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"FirstBank is a community bank providing personal and business banking, lending, mortgage, trust, treasury management and specialty financial services through local branches and digital banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"},{"key":"description","label":"Description","shape":"text","content":"FirstBank is a full-service community bank founded in 1906 and headquartered in Nashville, Tennessee. It operates 90 full-service branches across Tennessee, Kentucky, Alabama, Georgia and North Carolina, with mortgage operations across the Southeast.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide authentic local banking, build trusted relationships, support customers' financial goals and improve the quality of life in the communities it serves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Chris Holmes — President and CEO; Ali Ayca — Head of Retail Banking; Brent Ball — Head of Community Banking; Travis Edmondson — Chief Credit Officer; Aimee Hamilton — Chief Risk Officer; Clay Hart — Head of Nashville Banking; Mark Hickman — Chief Human Resources Officer; Grant Lauderdale — Head of Metro Banking; Michael Mettee — Chief Financial Officer and Chief Operating Officer; Kimberly Phegley — Chief Audit Executive; Beth Sims — General Counsel; Scott Tansil — Chief Business and Operations Officer. William F. Carpenter is Chairman of the Board.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://firstbankonline.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Local, personal, community-focused, approachable and customer-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1906","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Nashville, Tennessee","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"FB Financial Corporation (NYSE: FBK) is the holding company for FirstBank. FirstBank Investment Partners and FirstBank Mortgage are divisions of FirstBank.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families and businesses manage money, build wealth, access financing and achieve financial goals through local banking relationships and a broad range of financial products and services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nBusiness banking\nOnline and mobile banking\nChecking and savings accounts\nCertificates of deposit\nMortgage lending\nManufactured home lending and servicing\nTreasury management","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"FirstRewards Checking\nPersonal checking accounts\nPersonal savings accounts\nCompanion Savings\nCertificates of Deposit\nMortgage lending\nManufactured home services\nDebit and credit cards, including FirstBank Platinum","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website advertises 3.40% APY for Companion Savings when combined with a qualifying FirstBank CD, and 3.80% APY on 6- and 30-month CDs. FirstRewards Checking is described as free and offering interest plus refunds of out-of-network ATM fees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, businesses and communities in Tennessee, Kentucky, Alabama, Georgia and North Carolina; mortgage customers across the Southeast.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and businesses seeking full-service community banking with local branch access, personal banker relationships, deposit products, lending, mortgage services and business financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing checking and savings accounts\nSaving and earning interest through CDs and Companion Savings\nAccessing personal and business banking services\nObtaining mortgage or manufactured home financing\nManaging business cash flow with treasury management\nUsing online and mobile banking\nAccessing debit and credit cards\nReceiving trust and specialty lending services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"More direct access to local bankers\nSupport for personal and business financial goals\nOpportunities to earn interest on deposits\nAccess to local and digital banking services\nFinancing for homes and manufactured homes\nConvenient payment and card services\nFinancial education and greater confidence managing money\nConnection to a bank that invests in local communities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstbankonline.com","updated_at":"2026-11-08T03:08:34.147444+00:00"}]}],"last_refreshed_at":"2026-11-08T03:08:34.155369+00:00","last_changed_at":"2026-11-08T03:08:34.162266+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=366e450d-3fc2-427b-944e-8ea6c69c2f49"}