{"name":"FirstCash, Inc.","domain":"firstcash.com","url":"https://optimly.ai/brand/firstcash-inc","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Leading international operator of pawn stores and provider of technology-driven point-of-sale payment solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcash.com","updated_at":"2026-11-07T19:00:59.959227+00:00"},{"key":"description","label":"Description","shape":"text","content":"FirstCash operates more than 3,300 retail pawn and consumer lending locations across 29 U.S. states and the District of Columbia, the United Kingdom, Mexico, Guatemala, Colombia and El Salvador. It also provides lease-to-own and retail finance payment solutions through a network of more than 17,000 active retail merchant partner locations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcash.com","updated_at":"2026-11-07T19:00:59.959227+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Serving cash- and credit-constrained consumers through pawn stores and consumer payment solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcash.com","updated_at":"2026-11-07T19:00:59.959227+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://firstcash.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcash.com","updated_at":"2026-11-07T19:00:59.959227+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Consumer-focused, accessible and practical.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcash.com","updated_at":"2026-11-07T19:00:59.959227+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"1600 West 7th Street, Fort Worth, Texas 76102, United States.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcash.com","updated_at":"2026-11-07T19:00:59.959227+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to cash, credit, pawn loans, retail goods and payment solutions for cash- and credit-constrained consumers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcash.com","updated_at":"2026-11-07T19:00:59.959227+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating retail pawn stores\nMaking small non-recourse pawn loans secured by pledged personal property\nBuying and selling jewelry, electronics, tools, appliances, sporting goods, musical instruments and other merchandise\nProviding lease-to-own and retail finance payment solutions\nOffering layaway services\nBuying gold, silver and platinum for immediate cash\nProviding store-locator services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcash.com","updated_at":"2026-11-07T19:00:59.959227+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Pawn loans\nRetail pawn merchandise\nLayaway services\nGold, silver and platinum purchasing\nLease-to-own payment solutions\nRetail finance payment solutions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcash.com","updated_at":"2026-11-07T19:00:59.959227+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Layaway is offered with an affordable 10% down payment. No other pricing details are provided.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcash.com","updated_at":"2026-11-07T19:00:59.959227+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Pawn retail, consumer lending and retail payment solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcash.com","updated_at":"2026-11-07T19:00:59.959227+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Cash- and credit-constrained consumers, retail shoppers, and consumers seeking cash for gold, silver, platinum or other valuables.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcash.com","updated_at":"2026-11-07T19:00:59.959227+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Cash- and credit-constrained consumers and retail merchants seeking lease-to-own or retail finance payment solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcash.com","updated_at":"2026-11-07T19:00:59.959227+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Obtaining a small pawn loan secured by personal property\nBuying and selling secondhand merchandise\nUsing layaway to purchase a special item\nSelling gold, silver or platinum for immediate cash\nFinancing consumer goods and services through retail merchant partners\nLocating a nearby pawn store","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcash.com","updated_at":"2026-11-07T19:00:59.959227+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to immediate cash\nAccess to small non-recourse loans\nAbility to buy a wide variety of merchandise\nAbility to purchase items through layaway\nRetail financing for consumer goods and services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstcash.com","updated_at":"2026-11-07T19:00:59.959227+00:00"}]}],"last_refreshed_at":"2026-11-07T19:00:59.972811+00:00","last_changed_at":"2026-11-07T19:00:59.986836+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ee189f29-e6c5-4a9f-b94b-810318de99fa"}