# FirstCash, Inc.

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/firstcash-inc
- **Dataset:** https://optimly.ai/brand/firstcash-inc.json
- **Markdown:** https://optimly.ai/brand/firstcash-inc/llms.txt
- **Official website:** https://firstcash.com
- **Slug:** firstcash-inc
- **Categories:** fintech-financial-services

## Overview

- **Tagline:** Leading international operator of pawn stores and provider of technology-driven point-of-sale payment solutions.
Source: Brand's website (https://firstcash.com) · 2026-11-07

- **Description:** FirstCash operates more than 3,300 retail pawn and consumer lending locations across 29 U.S. states and the District of Columbia, the United Kingdom, Mexico, Guatemala, Colombia and El Salvador. It also provides lease-to-own and retail finance payment solutions through a network of more than 17,000 active retail merchant partner locations.
Source: Brand's website (https://firstcash.com) · 2026-11-07

## Identity

- **Mission:** Serving cash- and credit-constrained consumers through pawn stores and consumer payment solutions.
Source: Brand's website (https://firstcash.com) · 2026-11-07

- **Website:** https://firstcash.com
Source: Brand's website (https://firstcash.com) · 2026-11-07

- **Voice & tone:** Consumer-focused, accessible and practical.
Source: Brand's website (https://firstcash.com) · 2026-11-07

- **Headquarters:** 1600 West 7th Street, Fort Worth, Texas 76102, United States.
Source: Brand's website (https://firstcash.com) · 2026-11-07

## Offerings

- **Problem solved:** Provides access to cash, credit, pawn loans, retail goods and payment solutions for cash- and credit-constrained consumers.
Source: Brand's website (https://firstcash.com) · 2026-11-07

- **Core capabilities:**
  - Operating retail pawn stores
  - Making small non-recourse pawn loans secured by pledged personal property
  - Buying and selling jewelry, electronics, tools, appliances, sporting goods, musical instruments and other merchandise
  - Providing lease-to-own and retail finance payment solutions
  - Offering layaway services
  - Buying gold, silver and platinum for immediate cash
  - Providing store-locator services
Source: Brand's website (https://firstcash.com) · 2026-11-07

- **Products / SKUs:**
  - Pawn loans
  - Retail pawn merchandise
  - Layaway services
  - Gold, silver and platinum purchasing
  - Lease-to-own payment solutions
  - Retail finance payment solutions
Source: Brand's website (https://firstcash.com) · 2026-11-07

- **Pricing:** Layaway is offered with an affordable 10% down payment. No other pricing details are provided.
Source: Brand's website (https://firstcash.com) · 2026-11-07

## Audience

- **Target industry:** Pawn retail, consumer lending and retail payment solutions.
Source: Brand's website (https://firstcash.com) · 2026-11-07

- **Customer base:** Cash- and credit-constrained consumers, retail shoppers, and consumers seeking cash for gold, silver, platinum or other valuables.
Source: Brand's website (https://firstcash.com) · 2026-11-07

- **Ideal customer profile:** Cash- and credit-constrained consumers and retail merchants seeking lease-to-own or retail finance payment solutions.
Source: Brand's website (https://firstcash.com) · 2026-11-07

- **Use cases:**
  - Obtaining a small pawn loan secured by personal property
  - Buying and selling secondhand merchandise
  - Using layaway to purchase a special item
  - Selling gold, silver or platinum for immediate cash
  - Financing consumer goods and services through retail merchant partners
  - Locating a nearby pawn store
Source: Brand's website (https://firstcash.com) · 2026-11-07

- **Customer outcomes:**
  - Access to immediate cash
  - Access to small non-recourse loans
  - Ability to buy a wide variety of merchandise
  - Ability to purchase items through layaway
  - Retail financing for consumer goods and services
Source: Brand's website (https://firstcash.com) · 2026-11-07

Page last updated 2026-11-07.

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