{"name":"Firstrade Securities","domain":"firstrade.com","url":"https://optimly.ai/brand/firstrade-securities","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Online brokerage firm offering commission-free investing and trading in stocks, ETFs, options, mutual funds, fixed income and more.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstrade.com","updated_at":"2026-11-08T02:51:00.629548+00:00"},{"key":"description","label":"Description","shape":"text","content":"Firstrade Securities is an online brokerage firm providing self-directed investors with online and mobile trading, investment products, research tools, trading platforms, educational resources and customer support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstrade.com","updated_at":"2026-11-08T02:51:00.629548+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To put clients' experience first by empowering them at every life stage through top-tier service and innovative financial solutions, with a commitment to commission-free investing and excellence.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstrade.com","updated_at":"2026-11-08T02:51:00.629548+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://firstrade.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstrade.com","updated_at":"2026-11-08T02:51:00.629548+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Client-first, straightforward, accessible, value-focused and educational.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstrade.com","updated_at":"2026-11-08T02:51:00.629548+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1985","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstrade.com","updated_at":"2026-11-08T02:51:00.629548+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps self-directed investors access diverse investment products, trading tools, research, education and account services through convenient online and mobile platforms at low fees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstrade.com","updated_at":"2026-11-08T02:51:00.629548+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online and mobile trading\nStocks and ETF trading\nOptions trading\nMutual fund investing\nFixed income investing\nExtended-hours and overnight trading\nTrading platforms and account management\nOptions analytics with OptionsWizard","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstrade.com","updated_at":"2026-11-08T02:51:00.629548+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Stocks and ETFs\nOptions\nMutual funds\nFixed income products\nTreasury bills, notes and bonds\nMunicipal bonds\nAgency bonds\nZeros and strips","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstrade.com","updated_at":"2026-11-08T02:51:00.629548+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"$0 commissions for stocks, ETFs and options; $0 options contract fees; mutual funds are listed as free; no minimums and no inactivity fees. Other fees may apply, including fees for certain CDs, broker-assisted orders, short-term mutual fund redemptions and regulatory charges.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstrade.com","updated_at":"2026-11-08T02:51:00.629548+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services and online investment brokerage","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstrade.com","updated_at":"2026-11-08T02:51:00.629548+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"New investors, seasoned traders, active traders and self-directed investors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstrade.com","updated_at":"2026-11-08T02:51:00.629548+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Self-directed investors and traders seeking a broad range of investment products, online and mobile trading, research and educational resources, and low-cost or commission-free pricing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstrade.com","updated_at":"2026-11-08T02:51:00.629548+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Trading stocks and ETFs across NYSE, AMEX, Nasdaq and OTC markets\nTrading options for portfolio hedging and income strategies\nBuilding diversified portfolios with mutual funds\nInvesting in bonds, Treasury securities and other fixed income products\nManaging individual, joint and retirement accounts\nTrading during extended-hours and overnight sessions\nUsing research, market news and trading ideas to evaluate investments\nLearning investing and options trading through courses, videos and live events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstrade.com","updated_at":"2026-11-08T02:51:00.629548+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a wide selection of investment products in one platform\nLower trading costs through commission-free trades and $0 options contract fees\nConvenient investment and account management through online and mobile platforms\nAbility to respond to market news during extended and overnight trading hours\nImproved investing knowledge through courses, videos and live events\nSupport for pursuing financial and retirement goals\nAdditional account security through two-factor authentication and insurance protection","source_type":"1p_website","source_label":"Brand's website","source_url":"https://firstrade.com","updated_at":"2026-11-08T02:51:00.629548+00:00"}]}],"last_refreshed_at":"2026-11-08T02:51:00.639292+00:00","last_changed_at":"2026-11-08T02:51:00.647042+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=55a05240-6791-4358-bb53-c74ff726e94e"}