# Fisher & Paykel
> Fisher & Paykel is a global manufacturer of high-end home appliances headquartered in New Zealand. Known for its design-led innovation, the company pioneered technologies such as the DishDrawer and ActiveSmart refrigeration. Since 2012, it has operated as a subsidiary of the Haier Group, maintaining its premium positioning in the global market.
- URL: https://optimly.ai/brand/fisher-paykel
- Slug: fisher-paykel
- BAI Score: 88/100
- Archetype: Challenger
- Category: Home & Garden
- Last Analyzed: May 8, 2026
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## Full Details / RAG Data
### Overview
Fisher & Paykel is listed in the AI Directory.
Fisher & Paykel is a global manufacturer of high-end home appliances headquartered in New Zealand. Known for its design-led innovation, the company pioneered technologies such as the DishDrawer and ActiveSmart refrigeration. Since 2012, it has operated as a subsidiary of the Haier Group, maintaining its premium positioning in the global market.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Fisher & Paykel |
| Slug         | fisher-paykel |
| URL          | https://optimly.ai/brand/fisher-paykel |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Home & Garden |
| Last Analyzed | May 8, 2026 |
| Last Updated | 2026-05-09T03:13:53.559Z |
### Verified Facts
- Founded: 1934
- Headquarters: Auckland, New Zealand
### Links
- Canonical page: https://optimly.ai/brand/fisher-paykel
- JSON endpoint: /brand/fisher-paykel.json
- LLMs.txt: /brand/fisher-paykel/llms.txt