# Fisher & Paykel
> Fisher & Paykel is a global manufacturer of high-end home appliances headquartered in New Zealand. Known for its design-led innovation, the company pioneered technologies such as the DishDrawer and ActiveSmart refrigeration. Since 2012, it has operated as a subsidiary of the Haier Group, maintaining its premium positioning in the global market.
- URL: https://optimly.ai/brand/fisher-paykel
- Slug: fisher-paykel
- BAI Score: 88/100
- Archetype: Challenger
- Category: Home & Garden
- Last Analyzed: May 8, 2026