{
  "slug": "fitjoy",
  "name": "fitjoy",
  "description": "FitJoy offers better-for-you, grain-free, gluten-free, and Non-GMO Project Verified snacks, including pretzel nuggets, pretzel twists, and cracker rounds, focused on delivering bold flavors.",
  "url": "https://optimly.ai/brand/fitjoy",
  "websiteUrl": "https://fitjoyfoods.com/",
  "logoUrl": "https://logo.clearbit.com/fitjoyfoods.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Convenient & Healthy Snacks",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:06.302Z",
  "verifiedVitals": {
    "website": "https://fitjoyfoods.com",
    "category": "Snack Food",
    "what_it_does": "FitJoy produces and sells better-for-you, grain-free, and gluten-free snack products.",
    "primary_audience": "Consumers seeking grain-free and gluten-free snack options.",
    "core_product": "Grain-free pretzel nuggets, pretzel twists, and cracker rounds.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are sold individually at a set price."
    },
    "parent_ownership": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788071554137
}