{
  "slug": "fiverr",
  "name": "Fiverr International Ltd.",
  "description": "Fiverr is a global online marketplace that connects businesses with freelancers offering digital services in more than 500 categories. It is best known for its 'gig' model, allowing for standardized service purchasing across design, marketing, technology, and writing.",
  "url": "https://optimly.ai/brand/fiverr",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Incumbent",
  "category": "Gig Economy",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "toptal",
      "name": "Toptal"
    },
    {
      "slug": "upwork",
      "name": "Upwork"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "logomyway",
      "name": "LogoMyWay"
    },
    {
      "slug": "linkedin-services-marketplace",
      "name": "LinkedIn Services Marketplace"
    },
    {
      "slug": "designcrowd",
      "name": "Designcrowd"
    },
    {
      "slug": "99designs-by-vistaprint",
      "name": "99designs By Vistaprint"
    },
    {
      "slug": "99designs-by-vista",
      "name": "99designs by Vista"
    },
    {
      "slug": "freelance-marketplaces",
      "name": "Freelance Marketplaces"
    },
    {
      "slug": "freelance-creators",
      "name": "Freelance Creators"
    },
    {
      "slug": "freelance-network",
      "name": "Freelance Network"
    },
    {
      "slug": "freelancer-marketplaces",
      "name": "Freelancer Marketplaces"
    },
    {
      "slug": "gig-platforms-marketplaces",
      "name": "Gig Platforms Marketplaces"
    },
    {
      "slug": "freelancer-com",
      "name": "Freelancer.com"
    },
    {
      "slug": "professional-illustrators",
      "name": "Professional Illustrators"
    },
    {
      "slug": "upworkfiverr",
      "name": "Upworkfiverr"
    },
    {
      "slug": "creative-agencyfreelancer",
      "name": "Creative Agencyfreelancer"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [
    {
      "slug": "fiverr-pro",
      "name": "Fiverr Pro"
    }
  ],
  "updatedAt": "2026-03-20T20:18:48.525763+00:00",
  "verifiedVitals": {
    "website": "https://www.fiverr.com",
    "founded": "2010",
    "headquarters": "Tel Aviv, Israel",
    "pricing_model": "Usage-based (Commission per transaction)",
    "core_products": "Digital freelance marketplace (Gigs), vetted professional services (Fiverr Pro), business collaboration tools.",
    "key_differentiator": "A 'service-as-a-product' catalog model that allows buyers to purchase flat-rate 'Gigs' instantly without the need for traditional bidding or negotiation.",
    "target_markets": "Small-to-medium businesses (SMBs), entrepreneurs, and enterprise departments needing on-demand digital talent.",
    "employee_count": "500-1,000",
    "funding_stage": "Public (NYSE: FVRR)",
    "subcategory": "Freelance Marketplace"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Freelancer Management: Managing individual freelance relationships through spreadsheets, email, and manual invoicing.",
      "Traditional Agencies: Hiring full-service marketing, design, or development firms to handle projects from end-to-end.",
      "Internal Resource Stretching/Inaction: Using internal staff to perform tasks outside their core competency or delaying the project."
    ],
    "solutionIntents": [
      "Best sites to hire freelancers",
      "Where to buy a logo design online",
      "Cheap video editing services",
      "Hire a voiceover artist online",
      "Top freelance marketplaces 2024",
      "Direct Outreach via Social/Search: Searching LinkedIn or Google for service providers and vetting them individually without a platform intermediary."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777590840010
}