# FiveThirtyEight (538) > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > FiveThirtyEight is a data journalism website that focuses on opinion poll analysis, politics, economics, and sports analysis. It emphasizes statistical analysis, evidence-based reporting, and transparency by making its underlying data and methodologies publicly available. - Business Profile: https://optimly.ai/brand/fivethirtyeight-abc-news - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://data.fivethirtyeight.com/ - Logo: https://logo.clearbit.com/data.fivethirtyeight.com - Slug: fivethirtyeight-abc-news - Brand Authority Index tier: Emerging - Archetype: Incumbent - Category: Media - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Traditional Investigative Journalism: Reliance on interviews, document review, and qualitative reporting without extensive quantitative analysis or predictive modeling. Lacks the statistical rigor and | Polling & Market Research Firms: Hiring specialized agencies to conduct surveys, collect data, and provide analysis. While offering data, it lacks the journalistic narrative and open accessibility of | Opinion-Based Commentary: Relying solely on expert opinions and subjective analysis for news and sports coverage, without the backing of statistical models or transparent data. Risks reduced credibili Solutions: FiveThirtyEight polls | 538 election forecast | FiveThirtyEight sports predictions | FiveThirtyEight data github | data journalism political analysis | Generic Data Visualization & Statistical Software: Using tools like Tableau, R, or Python for data analysis and visualization. These tools provide the means for data work but lack the curated datasets --- ## Full Details / RAG Data ### Overview FiveThirtyEight (538) has a Business Profile in the Optimly AI Brand Index. FiveThirtyEight is a data journalism website that focuses on opinion poll analysis, politics, economics, and sports analysis. It emphasizes statistical analysis, evidence-based reporting, and transparency by making its underlying data and methodologies publicly available. ### Metadata | Field | Value | |--------------|-------| | Name | FiveThirtyEight (538) | | Slug | fivethirtyeight-abc-news | | URL | https://optimly.ai/brand/fivethirtyeight-abc-news | | Logo | https://logo.clearbit.com/data.fivethirtyeight.com | | Brand Authority Index tier | Emerging | | Archetype | Incumbent | | Category | Media | | Last Analyzed | August 9, 2026 | | Last Updated | 2026-08-12T12:01:49.332Z | ### Buyer Intent Signals #### Problems this brand solves - Traditional Investigative Journalism: Reliance on interviews, document review, and qualitative reporting without extensive quantitative analysis or predictive modeling. Lacks the statistical rigor and - Polling & Market Research Firms: Hiring specialized agencies to conduct surveys, collect data, and provide analysis. While offering data, it lacks the journalistic narrative and open accessibility of - Opinion-Based Commentary: Relying solely on expert opinions and subjective analysis for news and sports coverage, without the backing of statistical models or transparent data. Risks reduced credibili #### Buyers search for - FiveThirtyEight polls - 538 election forecast - FiveThirtyEight sports predictions - FiveThirtyEight data github - data journalism political analysis - Generic Data Visualization & Statistical Software: Using tools like Tableau, R, or Python for data analysis and visualization. These tools provide the means for data work but lack the curated datasets ### Links - Canonical page: https://optimly.ai/brand/fivethirtyeight-abc-news - Official website: https://data.fivethirtyeight.com/ - Publisher: https://optimly.ai - Dataset: https://optimly.ai/brand - JSON endpoint: /brand/fivethirtyeight-abc-news.json - LLMs.txt: /brand/fivethirtyeight-abc-news/llms.txt