{
  "slug": "fivewishes",
  "name": "Fivewishes",
  "description": "Five Wishes is a legally sound advance directive document that helps individuals express their wishes for end-of-life care, covering personal, spiritual, medical, and legal needs. It is widely distributed and recognized as America's favorite advance directive.",
  "url": "https://optimly.ai/brand/fivewishes",
  "websiteUrl": "https://fivewishes.org/",
  "logoUrl": "https://logo.clearbit.com/fivewishes.org",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "End-of-Life Planning Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-21T22:34:57.757Z",
  "verifiedVitals": {
    "website": "https://fivewishes.org",
    "category": "Advance care planning",
    "what_it_does": "Provides an advance directive document called \"Five Wishes\" to help individuals express their wishes for end-of-life care.",
    "primary_audience": "Individuals and families, communities, patients, employees, and healthcare professionals.",
    "core_product": "The \"Five Wishes\" advance directive, available in paper and digital formats.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are purchased per copy or as kits, with prices starting from $1.00 to $175.00."
    }
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty in planning end-of-life care",
      "Uncertainty about medical wishes during illness",
      "Lack of a legally recognized advance directive",
      "Stress of discussing end-of-life decisions with family",
      "Need for clear spiritual and personal care instructions"
    ],
    "solutionIntents": [
      "Creating an advance directive",
      "Documenting end-of-life wishes",
      "Facilitating end-of-life conversations",
      "Training for advance care planning",
      "Accessing legally sound care planning documents"
    ],
    "evaluationIntents": [
      "Comparing advance directive options",
      "Reviewing legal validity of end-of-life documents",
      "Assessing ease of use for advance directives",
      "Evaluating advance care planning resources",
      "Cost of advance directive documents"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790263612601
}