# Fjord Line > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08. - **Brand record:** https://optimly.ai/brand/fjord-line - **Dataset:** https://optimly.ai/brand/fjord-line.json - **Markdown:** https://optimly.ai/brand/fjord-line/llms.txt - **Official website:** https://fjordline.com - **Slug:** fjord-line - **Categories:** travel-hospitality ## Overview - **Tagline:** Norwegian ferry company providing passenger and freight transport between Norway and Denmark. Source: Brand's website (https://fjordline.com) · 2026-11-08 - **Description:** Fjord Line operates a modern fleet of ferries on routes between Norway and Denmark, transporting passengers, commercial vehicles and goods. It also offers ferry crossings, package holidays, accommodation deals, onboard shopping and a loyalty programme. Source: Brand's website (https://fjordline.com) · 2026-11-08 ## Identity - **Mission:** Fjord Line's mission is to move people physically and emotionally, providing joy, passion and outstanding service. Its goal is to become Scandinavia's best, most appreciated and most economical ferry company. Source: Brand's website (https://fjordline.com) · 2026-11-08 - **Website:** https://fjordline.com Source: Brand's website (https://fjordline.com) · 2026-11-08 - **Voice & tone:** Welcoming, adventurous, service-oriented and optimistic, with an emphasis on travel, enjoyment, responsibility and sustainability. Source: Brand's website (https://fjordline.com) · 2026-11-08 - **Founded:** 1993 Source: Brand's website (https://fjordline.com) · 2026-11-08 - **Parent ownership:** Ferd became an owner of Fjord Line in 2015. Source: Brand's website (https://fjordline.com) · 2026-11-08 ## Offerings - **Problem solved:** Fjord Line provides sea transport for people, vehicles and freight between Norway and Denmark, while helping travelers access Norwegian destinations and packaged travel experiences. Source: Brand's website (https://fjordline.com) · 2026-11-08 - **Core capabilities:** - Passenger ferry transport - Freight and commercial vehicle transport - International ferry route operations between Norway and Denmark - Ferry crossings with cars and other vehicles - Package holidays combining ferry travel and accommodation - Travel inspiration and destination offerings - Onboard shopping and tax-free sales - Loyalty programme with points and member offers Source: Brand's website (https://fjordline.com) · 2026-11-08 - **Products / SKUs:** - Ferry crossings - Round-trip and one-way journeys - Ferry crossings with cars - Package holidays with accommodation - Travel to Norwegian destinations including Bergen and Stavanger - Onboard tax-free shopping - Fjord Club loyalty programme Source: Brand's website (https://fjordline.com) · 2026-11-08 - **Pricing:** Specific prices are not stated. The website promotes low-fare calendars, package deals, discounts of up to 40% on some car crossings, and a full refund within 24 hours for eligible bookings made more than 48 hours before departure. Source: Brand's website (https://fjordline.com) · 2026-11-08 ## Audience - **Target industry:** Passenger and freight maritime transportation; ferry and cruise travel. Source: Brand's website (https://fjordline.com) · 2026-11-08 - **Customer base:** Passengers traveling between Norway and Denmark, travelers taking holidays in Norway, customers traveling with cars or dogs, commercial vehicle operators, and freight customers transporting goods. Source: Brand's website (https://fjordline.com) · 2026-11-08 - **Ideal customer profile:** Travelers and households seeking ferry transport between Norway and Denmark, particularly those traveling with vehicles or booking Norwegian holidays, as well as businesses needing commercial vehicle and freight transportation. Source: Brand's website (https://fjordline.com) · 2026-11-08 - **Use cases:** - Travel between Norway and Denmark - Traveling with a car or other vehicle - Booking ferry travel with accommodation - Planning package holidays in Norway - Transporting commercial vehicles and goods - Sailing directly to Bergen or Stavanger - Traveling with a dog to Norway - Shopping onboard and using tax-free offers Source: Brand's website (https://fjordline.com) · 2026-11-08 - **Customer outcomes:** - Transport people and goods from one destination to another - Access Norwegian destinations by sea - Combine ferry crossings with accommodation in package holidays - Save time and money through package deals - Receive travel offers and loyalty benefits - Travel with vehicles and pets - Experience onboard service, shopping and dining - Choose a more environmentally conscious maritime travel option Source: Brand's website (https://fjordline.com) · 2026-11-08 Page last updated 2026-11-08. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.