{"name":"Fleet Feet","domain":"fleetfeet.com","url":"https://optimly.ai/brand/fleet-feet","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Fleet Feet is a specialty retailer offering running shoes, apparel, socks, accessories, and gear for runners and other athletes through its online store and local locations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleetfeet.com","updated_at":"2026-11-07T19:08:01.158830+00:00"},{"key":"description","label":"Description","shape":"text","content":"Fleet Feet sells curated footwear and athletic products for running, walking, racing, recovery, track, cross-country, and hybrid fitness. The brand also supports local running communities through group runs, seasonal challenges, races, and local stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleetfeet.com","updated_at":"2026-11-07T19:08:01.158830+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://fleetfeet.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleetfeet.com","updated_at":"2026-11-07T19:08:01.158830+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Energetic, encouraging, community-oriented, and knowledgeable about running and athletic performance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleetfeet.com","updated_at":"2026-11-07T19:08:01.158830+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps runners and active customers find suitable footwear, apparel, socks, and accessories for their activities, while providing convenient online shopping, local store support, and running-community connections.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleetfeet.com","updated_at":"2026-11-07T19:08:01.158830+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail of running and athletic footwear\nRetail of running apparel, socks, accessories, and recovery products\nProduct curation and category-based shopping for different activities\nLocal retail stores with pickup and in-person service\nRunning community programs including group runs and seasonal challenges\nRaces and running-related community events\nProduct reviews and running gear guidance\nFleet Feet Milestone rewards program","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleetfeet.com","updated_at":"2026-11-07T19:08:01.158830+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Running shoes\nWalking shoes\nTrail running shoes\nRacing shoes\nTrack and cross-country shoes\nRecovery and lifestyle footwear\nYouth shoes\nRunning apparel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleetfeet.com","updated_at":"2026-11-07T19:08:01.158830+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Prices vary by product. Scraped examples include running shoes from approximately $100 to $275, socks from $17 to $21, and running apparel such as shorts at $35; sale discounts of up to 25% are advertised on selected products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleetfeet.com","updated_at":"2026-11-07T19:08:01.158830+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Specialty sporting goods and athletic footwear retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleetfeet.com","updated_at":"2026-11-07T19:08:01.158830+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Runners, walkers, racers, athletes, families shopping for youth footwear, and customers seeking running apparel, socks, accessories, and recovery products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleetfeet.com","updated_at":"2026-11-07T19:08:01.158830+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families who participate in running, walking, racing, track, trail, cross-country, hybrid fitness, or other active pursuits and want curated athletic products with online and local-store purchasing options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleetfeet.com","updated_at":"2026-11-07T19:08:01.158830+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Everyday road running\nTrail running\nWalking and daily activity\nRace and marathon training\nTrack and cross-country activities\nHybrid fitness and Hyrox-style training\nRunning-group participation\nWinter running and seasonal challenges","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleetfeet.com","updated_at":"2026-11-07T19:08:01.158830+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Find footwear and gear suited to specific activities\nImprove comfort and fit through specialized running products\nShop online or pick up products at local stores\nAccess local running groups and community support\nPrepare for races and everyday training\nKeep children and families active\nReceive free returns through the Happy Fit Guarantee","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleetfeet.com","updated_at":"2026-11-07T19:08:01.158830+00:00"}]}],"last_refreshed_at":"2026-11-07T19:08:01.172288+00:00","last_changed_at":"2026-11-07T19:08:01.184416+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3ac069f7-68ed-4190-8bf3-4fa73a1c5dbf"}