{"name":"Fleur Cinema and Cafe","domain":"fleurcinema.com","url":"https://optimly.ai/brand/fleur-cinema-and-cafe","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Independent movie theater and café in Des Moines, Iowa, showing indie, foreign, quality Hollywood, classic, local and festival films.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleurcinema.com","updated_at":"2026-11-06T22:31:31.584759+00:00"},{"key":"description","label":"Description","shape":"text","content":"Fleur Cinema and Café is an independent Des Moines movie theater established in 2001. It offers new releases, repertory screenings, Iowa-based film festivals, local films, a café with coffee, beer, wine and snacks, digital projection, Dolby Digital surround sound and RealD 3-D.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleurcinema.com","updated_at":"2026-11-06T22:31:31.584759+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide what it describes as the best movie-going experience in Des Moines, including access to independent, foreign, classic, local and quality Hollywood cinema.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleurcinema.com","updated_at":"2026-11-06T22:31:31.584759+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://fleurcinema.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleurcinema.com","updated_at":"2026-11-06T22:31:31.584759+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, community-oriented and enthusiastic about film, local culture and accessible entertainment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleurcinema.com","updated_at":"2026-11-06T22:31:31.584759+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2001","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleurcinema.com","updated_at":"2026-11-06T22:31:31.584759+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"4545 Fleur Drive, Des Moines, IA 50321, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleurcinema.com","updated_at":"2026-11-06T22:31:31.584759+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Independent movie theater; the site also references Fridley Theatres and Fridley Red Carpet Rewards.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleurcinema.com","updated_at":"2026-11-06T22:31:31.584759+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides Des Moines audiences with a local venue for independent, foreign, classic, local and quality Hollywood films, along with café refreshments and community film events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleurcinema.com","updated_at":"2026-11-06T22:31:31.584759+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Movie screenings and showtimes\nIndependent, foreign, classic, local and quality Hollywood film programming\nRepertory screenings selected in part through viewer votes\nHosting Iowa-based film festivals and screening local films\nCafé and concession service\nDigital projection, 5.1 Dolby Digital Surround Sound and RealD 3-D projection\nMovie theater, lobby and auditorium rentals\nOnline and box-office ticket sales","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleurcinema.com","updated_at":"2026-11-06T22:31:31.584759+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Movie tickets\nFilm screenings and special events\nFleur Café concessions\nGift cards\nGroup ticket sales\nTheater rentals\nEmail newsletter\nFleur Film Society rewards program","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleurcinema.com","updated_at":"2026-11-06T22:31:31.584759+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"General admission is $9.00; matinees are $7.00; senior citizens and children 12 and under are $7.00; 3D movies have a $2.00 upcharge. Discount Tuesdays offer $5 admissions. Concession prices vary by item. Theater rental pricing is provided on request.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleurcinema.com","updated_at":"2026-11-06T22:31:31.584759+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Cinema, film exhibition, entertainment and café hospitality","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleurcinema.com","updated_at":"2026-11-06T22:31:31.584759+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Moviegoers in Des Moines and surrounding Iowa communities, including audiences for independent, foreign, classic, local and Hollywood films; families, seniors, children, groups and organizations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleurcinema.com","updated_at":"2026-11-06T22:31:31.584759+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Des Moines-area filmgoers seeking independent, foreign, classic, local or quality Hollywood cinema, café refreshments, film festivals, special screenings or theater rental facilities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleurcinema.com","updated_at":"2026-11-06T22:31:31.584759+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching new-release, independent, foreign, classic, local and Hollywood films\nAttending Iowa-based film festivals and special screenings\nEnjoying coffee, beer, wine, Italian sodas, popcorn, candy and desserts with a movie\nPurchasing movie tickets, gift cards or group tickets\nRenting a lobby, auditorium or both for an event\nReceiving showtimes and event updates by email\nUsing the Fleur Film Society rewards program","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleurcinema.com","updated_at":"2026-11-06T22:31:31.584759+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to independent, foreign, classic, local and quality Hollywood films in Des Moines\nA movie experience with café refreshments and concessions\nAccess to film festivals, local films and repertory screenings\nEvent space in a movie theater with auditoriums seating up to 272 guests\nFlexible ticket options including matinee, senior, child and Discount Tuesday pricing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fleurcinema.com","updated_at":"2026-11-06T22:31:31.584759+00:00"}]}],"last_refreshed_at":"2026-11-06T22:31:31.596511+00:00","last_changed_at":"2026-11-06T22:31:31.604879+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=a9487efd-ee7b-4cda-951f-2afdbc98e176"}