# Fleur Cinema and Cafe > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-06. - **Brand record:** https://optimly.ai/brand/fleur-cinema-and-cafe - **Dataset:** https://optimly.ai/brand/fleur-cinema-and-cafe.json - **Markdown:** https://optimly.ai/brand/fleur-cinema-and-cafe/llms.txt - **Official website:** https://fleurcinema.com - **Slug:** fleur-cinema-and-cafe - **Categories:** media-entertainment ## Overview - **Tagline:** Independent movie theater and café in Des Moines, Iowa, showing indie, foreign, quality Hollywood, classic, local and festival films. Source: Brand's website (https://fleurcinema.com) · 2026-11-06 - **Description:** Fleur Cinema and Café is an independent Des Moines movie theater established in 2001. It offers new releases, repertory screenings, Iowa-based film festivals, local films, a café with coffee, beer, wine and snacks, digital projection, Dolby Digital surround sound and RealD 3-D. Source: Brand's website (https://fleurcinema.com) · 2026-11-06 ## Identity - **Mission:** To provide what it describes as the best movie-going experience in Des Moines, including access to independent, foreign, classic, local and quality Hollywood cinema. Source: Brand's website (https://fleurcinema.com) · 2026-11-06 - **Website:** https://fleurcinema.com Source: Brand's website (https://fleurcinema.com) · 2026-11-06 - **Voice & tone:** Welcoming, community-oriented and enthusiastic about film, local culture and accessible entertainment. Source: Brand's website (https://fleurcinema.com) · 2026-11-06 - **Founded:** 2001 Source: Brand's website (https://fleurcinema.com) · 2026-11-06 - **Headquarters:** 4545 Fleur Drive, Des Moines, IA 50321, United States Source: Brand's website (https://fleurcinema.com) · 2026-11-06 - **Parent ownership:** Independent movie theater; the site also references Fridley Theatres and Fridley Red Carpet Rewards. Source: Brand's website (https://fleurcinema.com) · 2026-11-06 ## Offerings - **Problem solved:** Provides Des Moines audiences with a local venue for independent, foreign, classic, local and quality Hollywood films, along with café refreshments and community film events. Source: Brand's website (https://fleurcinema.com) · 2026-11-06 - **Core capabilities:** - Movie screenings and showtimes - Independent, foreign, classic, local and quality Hollywood film programming - Repertory screenings selected in part through viewer votes - Hosting Iowa-based film festivals and screening local films - Café and concession service - Digital projection, 5.1 Dolby Digital Surround Sound and RealD 3-D projection - Movie theater, lobby and auditorium rentals - Online and box-office ticket sales Source: Brand's website (https://fleurcinema.com) · 2026-11-06 - **Products / SKUs:** - Movie tickets - Film screenings and special events - Fleur Café concessions - Gift cards - Group ticket sales - Theater rentals - Email newsletter - Fleur Film Society rewards program Source: Brand's website (https://fleurcinema.com) · 2026-11-06 - **Pricing:** General admission is $9.00; matinees are $7.00; senior citizens and children 12 and under are $7.00; 3D movies have a $2.00 upcharge. Discount Tuesdays offer $5 admissions. Concession prices vary by item. Theater rental pricing is provided on request. Source: Brand's website (https://fleurcinema.com) · 2026-11-06 ## Audience - **Target industry:** Cinema, film exhibition, entertainment and café hospitality Source: Brand's website (https://fleurcinema.com) · 2026-11-06 - **Customer base:** Moviegoers in Des Moines and surrounding Iowa communities, including audiences for independent, foreign, classic, local and Hollywood films; families, seniors, children, groups and organizations. Source: Brand's website (https://fleurcinema.com) · 2026-11-06 - **Ideal customer profile:** Des Moines-area filmgoers seeking independent, foreign, classic, local or quality Hollywood cinema, café refreshments, film festivals, special screenings or theater rental facilities. Source: Brand's website (https://fleurcinema.com) · 2026-11-06 - **Use cases:** - Watching new-release, independent, foreign, classic, local and Hollywood films - Attending Iowa-based film festivals and special screenings - Enjoying coffee, beer, wine, Italian sodas, popcorn, candy and desserts with a movie - Purchasing movie tickets, gift cards or group tickets - Renting a lobby, auditorium or both for an event - Receiving showtimes and event updates by email - Using the Fleur Film Society rewards program Source: Brand's website (https://fleurcinema.com) · 2026-11-06 - **Customer outcomes:** - Access to independent, foreign, classic, local and quality Hollywood films in Des Moines - A movie experience with café refreshments and concessions - Access to film festivals, local films and repertory screenings - Event space in a movie theater with auditoriums seating up to 272 guests - Flexible ticket options including matinee, senior, child and Discount Tuesday pricing Source: Brand's website (https://fleurcinema.com) · 2026-11-06 Page last updated 2026-11-06. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.