{
  "slug": "flowcode",
  "name": "Flowcode",
  "description": "Flowcode provides a suite of direct-to-consumer connection products, including custom QR codes (Flowcodes), short URLs (FlowURLs), and mobile landing pages (FlowHubs). It enables brands to capture first-party data, personalize customer experiences, measure offline insights, and integrate with CRM and marketing platforms to drive engagement and conversions.",
  "url": "https://optimly.ai/brand/flowcode",
  "websiteUrl": "https://flowcode.com/",
  "logoUrl": "https://logo.clearbit.com/flowcode.com",
  "baiScore": 92.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "QR Code Marketing Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-21T23:58:43.853Z",
  "verifiedVitals": {
    "website": "https://flowcode.com",
    "what_it_does": "Flowcode provides a platform for brands to create custom QR codes (Flowcodes), short URLs (FlowURLs), and mobile landing pages (FlowHubs) to connect physical and digital touchpoints. It enables the capture of first-party data, personalization, retargeting, and offers analytics and integrations with CRM and marketing platforms for an omnichannel strategy. [cite:  RESOLVED OFFICIAL WEBSITE EVIDENCE]",
    "primary_audience": "Large enterprises and brands across various industries, including retail, sports, media, travel, healthcare, finance, automotive, and tech. [cite: RESOLVED OFFICIAL WEBSITE EVIDENCE]",
    "core_product": "Flowcodes® (custom QR codes), FlowURLs™ (short URLs), and FlowHubs™ (mobile landing pages). [cite: RESOLVED OFFICIAL WEBSITE EVIDENCE]",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Flowcode offers a free 'Personal' plan, paid subscription tiers ('Pro Plus' and 'Growth' billed annually), and custom pricing for 'Enterprise' solutions. A free trial is also available. The 'Personal' plan includes 2 Flowcodes and analytics for up to 500 scans per month. The 'Pro Plus' plan starts at $60/month or $25/month when billed annually, offering up to 50 Flowcodes and analytics for up to 6,000 scans. The 'Growth' plan starts at $250/month billed annually, providing at least 10,000 scans, 150 Flowcodes, API access, and CRM integrations. Enterprise plans are custom-quoted, with Vendr data indicating an average annual cost of approximately $8,500, ranging from $5,000 to $12,000."
    },
    "parent_ownership": "the dtx company",
    "named_competitors": [
      "Uniqode (formerly Beaconstac)",
      "Bitly",
      "QR TIGER",
      "QR.io",
      "mobiQode",
      "ME-QR",
      "QR Code Generator Pro",
      "Hovercode"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty connecting physical touchpoints to digital experiences",
      "Lack of first-party data insights from offline channels",
      "Ineffective measurement of offline marketing campaigns",
      "Challenges in personalizing customer journeys across channels",
      "Need for streamlined brand governance across digital assets",
      "Fragmented customer identity data"
    ],
    "solutionIntents": [
      "Seeking QR code generation and management solutions",
      "Exploring smart URL and mobile landing page platforms",
      "Looking for omnichannel customer engagement tools",
      "Investigating first-party data capture and personalization technologies",
      "Evaluating marketing analytics and CRM integration capabilities",
      "Implementing brand asset management and governance solutions"
    ],
    "evaluationIntents": [
      "Comparing offline-to-online marketing platforms",
      "Assessing data privacy and security features (CCPA, GDPR, SOC 2, SSO)",
      "Reviewing integration capabilities with existing tech stacks",
      "Evaluating scalability and enterprise-readiness of digital connection platforms",
      "Analyzing customization options for branded digital experiences",
      "Considering platforms for improving CRM conversion rates and customer connections"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790400193878
}