{
  "slug": "fnac-darty",
  "name": "fnac-darty",
  "description": "Fnac Darty is a European leader in omnichannel retail of cultural and electronic products, and household appliances. The group is actively involved in promoting culture, product innovation (e.g., 'Passeport Produit'), and sustainable consumption, with a strategic plan for 2030 and a focus on CSR.",
  "url": "https://optimly.ai/brand/fnac-darty",
  "websiteUrl": "https://fnacdarty.com/",
  "logoUrl": "https://logo.clearbit.com/fnacdarty.com",
  "baiScore": 55,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Electronics Retailers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-06T01:21:57.676Z",
  "verifiedVitals": {
    "website": "https://fnacdarty.com",
    "category": "Retail",
    "what_it_does": "Fnac Darty is an omnichannel retailer based in France, distributing cultural, leisure, and technological products both in physical stores and online across France and internationally. The company also offers various services, operates a marketplace, and engages in retail media. Additionally, Fnac Darty is involved in cultural initiatives, such as the Prix Goncourt des Lycéens and Prix du Roman Fnac.",
    "primary_audience": "General public",
    "core_product": "Cultural products (books, music CDs, DVD films), IT products (computers, tablets, peripherals, software), consumer electronics (telephones, hi-fi systems, televisions, cameras, video recorders, MP3 players), domestic appliances, toys, gaming consoles, photo developing services, event tickets, and travel sales (Fnac Voyages).",
    "parent_ownership": "Fnac Darty SA is a publicly traded company. As of December 31, 2025, major shareholders include Vesa Equity Investment SARL (28.45%), CECONOMY AG (21.9%), and SFAM SASU (10.2%)."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790078409776
}