{"name":"Fog City Records","domain":"fogcityrecords.com","url":"https://optimly.ai/brand/fog-city-records","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Independent record label celebrating more than three decades of releasing original music with a strong sense of place.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fogcityrecords.com","updated_at":"2026-11-07T19:13:41.849105+00:00"},{"key":"description","label":"Description","shape":"text","content":"Fog City Records is an independent record label that provides emerging artists with a platform for music of substance. The label records and releases music using classic analog recording gear and focuses on live performances with actual instruments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fogcityrecords.com","updated_at":"2026-11-07T19:13:41.849105+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To support emerging artists, release music of substance, and encourage listeners to explore possibilities outside an increasingly monochromatic pop culture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fogcityrecords.com","updated_at":"2026-11-07T19:13:41.849105+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Dan Prothero, producer and engineer, oversees every aspect of the label, from A&R and recording to mixdown, concept, and finished product.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fogcityrecords.com","updated_at":"2026-11-07T19:13:41.849105+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://fogcityrecords.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fogcityrecords.com","updated_at":"2026-11-07T19:13:41.849105+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Passionate, independent, music-focused, analog-minded, conversational, and irreverent.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fogcityrecords.com","updated_at":"2026-11-07T19:13:41.849105+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"More than 30 years ago, according to the website.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fogcityrecords.com","updated_at":"2026-11-07T19:13:41.849105+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Independent","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fogcityrecords.com","updated_at":"2026-11-07T19:13:41.849105+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides emerging artists with an independent platform to record and release original music, while giving listeners alternatives to mainstream pop culture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fogcityrecords.com","updated_at":"2026-11-07T19:13:41.849105+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Artist A&R\nMusic recording and production\nClassic analog recording\nMixdown and engineering\nAlbum concept development\nMusic release and distribution","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fogcityrecords.com","updated_at":"2026-11-07T19:13:41.849105+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Recorded and released albums and music by JJ Grey & Mofro, Galactic, Stanton Moore, Garage A Trois, Papa Mali, Tim Bluhm, Robert Walter's 20th Congress, and Eti\nPhysical music releases including vinyl albums\nMusic catalog and online shop","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fogcityrecords.com","updated_at":"2026-11-07T19:13:41.849105+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music and independent record labels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fogcityrecords.com","updated_at":"2026-11-07T19:13:41.849105+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Emerging musical artists and listeners interested in original, independent music.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fogcityrecords.com","updated_at":"2026-11-07T19:13:41.849105+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Emerging artists seeking an independent platform for recording and releasing substantive, live-instrument music; listeners seeking music outside mainstream pop culture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fogcityrecords.com","updated_at":"2026-11-07T19:13:41.849105+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Providing emerging artists with a recording and release platform\nRecording live performances with analog equipment\nProducing and mixing albums\nReleasing physical music products such as vinyl\nHelping listeners discover independent music","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fogcityrecords.com","updated_at":"2026-11-07T19:13:41.849105+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Artists receive a platform for original music\nArtists can record with classic analog equipment in a live atmosphere\nListeners gain access to independent music with a strong sense of place\nListeners can purchase physical releases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fogcityrecords.com","updated_at":"2026-11-07T19:13:41.849105+00:00"}]}],"last_refreshed_at":"2026-11-07T19:13:41.859109+00:00","last_changed_at":"2026-11-07T19:13:41.866128+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3f38152e-0c83-4734-b491-71d61b295ee4"}