{
  "slug": "folgers-j-m-smucker-company",
  "name": "folgers-j-m-smucker-company",
  "description": "An iconic coffee brand from J.M. Smucker Company, known for leading the U.S. at-home retail coffee category. It offers a variety of products, including darker and premium roasts, and convenient options like one-cup and ready-to-drink solutions, to meet evolving consumer tastes and needs.",
  "url": "https://optimly.ai/brand/folgers-j-m-smucker-company",
  "websiteUrl": "https://jmsmucker.com/",
  "logoUrl": "https://logo.clearbit.com/jmsmucker.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Packaged Coffee Products",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-12T19:56:43.321Z",
  "verifiedVitals": {
    "website": "https://jmsmucker.com",
    "category": "Food & Beverage (Coffee)",
    "what_it_does": "Produces, markets, and sells a variety of packaged coffee products for at-home consumption, including ground coffee, single-serve, and ready-to-drink solutions.",
    "primary_audience": "At-home coffee consumers in the U.S.",
    "core_product": "Packaged coffee products, including brands like Folgers®, Dunkin’®, Café Bustelo®, Medaglia D'oro®, and Pilon®.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are sold through retail channels."
    },
    "parent_ownership": "The J.M. Smucker Company"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790368075214
}