# Folgers (J.M. Smucker)
> Folgers is an iconic American brand of coffee, primarily known for its readily available ground coffee, instant coffee, and K-Cup products. It is a staple in many households, valued for its consistent taste and affordability.
- URL: https://optimly.ai/brand/folgers-j-m-smucker
- Logo: https://logo.clearbit.com/https://folgers-j-m-smucker.com
- Slug: folgers-j-m-smucker
- BAI Score: 52/100
- Archetype: Incumbent
- Category: Food & Beverage
- Last Analyzed: August 2, 2026
## Buyer Intent Signals
Problems: Brewing from whole beans: Manually grinding and brewing whole coffee beans for a fresher, customized coffee experience. | Visiting a coffee shop: Purchasing prepared coffee beverages from local or chain coffee shops (e.g., Starbucks, Dunkin'). | Abstain from coffee: Choosing not to consume coffee or other caffeinated beverages.
Solutions: Folgers coffee brand | J.M. Smucker coffee products | affordable ground coffee | Tea or other beverages: Opting for alternative caffeinated or non-caffeinated beverages like tea, energy drinks, or soda.
---
## Full Details / RAG Data
### Overview
Folgers (J.M. Smucker) is listed in the AI Directory.
Folgers is an iconic American brand of coffee, primarily known for its readily available ground coffee, instant coffee, and K-Cup products. It is a staple in many households, valued for its consistent taste and affordability.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Folgers (J.M. Smucker) |
| Slug         | folgers-j-m-smucker |
| URL          | https://optimly.ai/brand/folgers-j-m-smucker |
| Logo         | https://logo.clearbit.com/https://folgers-j-m-smucker.com |
| BAI Score    | 52/100 |
| Archetype    | Incumbent |
| Category     | Food & Beverage |
| Last Analyzed | August 2, 2026 |
| Last Updated | 2026-08-05T04:03:10.652Z |
### Verified Facts
- Founded: 1850
- Headquarters: Orrville, Ohio (J.M. Smucker Co.)
### Buyer Intent Signals
#### Problems this brand solves
- Brewing from whole beans: Manually grinding and brewing whole coffee beans for a fresher, customized coffee experience.
- Visiting a coffee shop: Purchasing prepared coffee beverages from local or chain coffee shops (e.g., Starbucks, Dunkin').
- Abstain from coffee: Choosing not to consume coffee or other caffeinated beverages.
#### Buyers search for
- Folgers coffee brand
- J.M. Smucker coffee products
- affordable ground coffee
- Tea or other beverages: Opting for alternative caffeinated or non-caffeinated beverages like tea, energy drinks, or soda.
### Links
- Canonical page: https://optimly.ai/brand/folgers-j-m-smucker
- JSON endpoint: /brand/folgers-j-m-smucker.json
- LLMs.txt: /brand/folgers-j-m-smucker/llms.txt