{
  "slug": "folgers",
  "name": "Folgers",
  "description": "Folgers is a well-known brand offering a variety of coffee products, including ground coffee and coffee pods. The brand highlights its commitment to the 'Folgers Craft' and a 'Best Part Promise', aiming to deliver an uplifting experience to help consumers 'Wake Up Your Best Self'.",
  "url": "https://optimly.ai/brand/folgers",
  "websiteUrl": "https://folgers.ca/",
  "logoUrl": "https://logo.clearbit.com/folgers.ca",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Packaged Coffee Products",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:10.910Z",
  "verifiedVitals": {
    "website": "https://folgers.ca",
    "category": "Coffee brand",
    "what_it_does": "Produces and sells coffee products, including ground coffee and coffee pods.",
    "primary_audience": "Coffee consumers in North America, including Canada.",
    "core_product": "Ground coffee and coffee pods",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are purchased individually in retail stores."
    },
    "parent_ownership": "The J.M. Smucker Company"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787480534628
}