{
  "slug": "folk",
  "name": "folk",
  "description": "folk is a collaborative Customer Relationship Management (CRM) platform designed to simplify relationship management for teams. It centralizes contacts from multiple channels and uses AI assistants to automate data enrichment and outreach tasks.",
  "url": "https://optimly.ai/brand/folk",
  "logoUrl": "https://logo.clearbit.com/https://www.folk.app",
  "baiScore": 68,
  "archetype": "Challenger",
  "category": "Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "airtable",
      "name": "Airtable"
    },
    {
      "slug": "attio",
      "name": "Attio"
    },
    {
      "slug": "copper",
      "name": "Copper"
    },
    {
      "slug": "hubspot-crm",
      "name": "HubSpot CRM"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "clarify",
      "name": "Clarify"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-09T21:59:08.978+00:00",
  "verifiedVitals": {
    "website": "https://www.folk.app",
    "founded": "2019",
    "headquarters": "Paris, France",
    "pricing_model": "Freemium / Subscription",
    "core_products": "folk CRM, folk Assistants, folk Chrome Extension",
    "key_differentiator": "Combines the simplicity of a spreadsheet with the power of an automated CRM, specifically featuring multi-channel scanning (WhatsApp/Email) and built-in AI assistants.",
    "target_markets": "Small to Mid-market Agencies, Startups, Venture Capital, and Teams using multi-channel communication.",
    "employee_count": "11-50",
    "funding_stage": "Series A",
    "subcategory": "CRM & Contact Management"
  },
  "intentTags": {
    "problemIntents": [
      "Spreadsheets/Google Sheets: Using spreadsheets like Excel or Google Sheets to track contacts and interactions manually.",
      "Email Contact Management: Using standard address books or email provider contact lists (Gmail/Outlook) without a formal CRM structure."
    ],
    "solutionIntents": [
      "lightweight CRM for agencies",
      "AI CRM for follow-up automation",
      "best folk software",
      "CRM with WhatsApp integration",
      "simple tool to manage professional relationships",
      "Notion/Airtable Workspace: General-purpose workspace tools like Notion or Airtable configured for database management."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777297313338
}