# folk
> folk is a collaborative Customer Relationship Management (CRM) platform designed to simplify relationship management for teams. It centralizes contacts from multiple channels and uses AI assistants to automate data enrichment and outreach tasks.
- URL: https://optimly.ai/brand/folk
- Logo: https://logo.clearbit.com/https://www.folk.app
- Slug: folk
- BAI Score: 68/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 9, 2026
## Competitors
- Airtable (https://optimly.ai/brand/airtable)
- Attio (https://optimly.ai/brand/attio)
- Copper (https://optimly.ai/brand/copper)
- HubSpot CRM (https://optimly.ai/brand/hubspot-crm)
## Also Referenced By
- Clarify (https://optimly.ai/brand/clarify)
## Buyer Intent Signals
Problems: Spreadsheets/Google Sheets: Using spreadsheets like Excel or Google Sheets to track contacts and interactions manually. | Email Contact Management: Using standard address books or email provider contact lists (Gmail/Outlook) without a formal CRM structure.
Solutions: lightweight CRM for agencies | AI CRM for follow-up automation | best folk software | CRM with WhatsApp integration | simple tool to manage professional relationships | Notion/Airtable Workspace: General-purpose workspace tools like Notion or Airtable configured for database management.
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## Full Details / RAG Data
### Overview
folk is listed in the AI Directory.
folk is a collaborative Customer Relationship Management (CRM) platform designed to simplify relationship management for teams. It centralizes contacts from multiple channels and uses AI assistants to automate data enrichment and outreach tasks.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | folk |
| Slug         | folk |
| URL          | https://optimly.ai/brand/folk |
| Logo         | https://logo.clearbit.com/https://www.folk.app |
| BAI Score    | 68/100 |
| Archetype    | Challenger |
| Category     | Software |
| Last Analyzed | April 9, 2026 |
| Last Updated | 2026-04-27T13:41:53.338Z |
### Verified Facts
- Founded: 2019
- Headquarters: Paris, France
### Competitors
| Name | Profile |
|------|---------|
| Airtable | https://optimly.ai/brand/airtable |
| Attio | https://optimly.ai/brand/attio |
| Copper | https://optimly.ai/brand/copper |
| HubSpot CRM | https://optimly.ai/brand/hubspot-crm |
### Also Referenced By
- Clarify (https://optimly.ai/brand/clarify)
### Buyer Intent Signals
#### Problems this brand solves
- Spreadsheets/Google Sheets: Using spreadsheets like Excel or Google Sheets to track contacts and interactions manually.
- Email Contact Management: Using standard address books or email provider contact lists (Gmail/Outlook) without a formal CRM structure.
#### Buyers search for
- lightweight CRM for agencies
- AI CRM for follow-up automation
- best folk software
- CRM with WhatsApp integration
- simple tool to manage professional relationships
- Notion/Airtable Workspace: General-purpose workspace tools like Notion or Airtable configured for database management.
### Links
- Canonical page: https://optimly.ai/brand/folk
- JSON endpoint: /brand/folk.json
- LLMs.txt: /brand/folk/llms.txt