# Follow Up Boss
> Follow Up Boss is a customer relationship management (CRM) platform specifically designed for real estate agents, teams, and brokerages. It helps professionals manage leads, automate follow-up, track communication, and streamline their sales processes to convert more prospects into clients.
- URL: https://optimly.ai/brand/follow-up-boss-acquired-by-zillow
- Logo: https://logo.clearbit.com/https://follow-up-boss-acquired-by-zillow.com
- Slug: follow-up-boss-acquired-by-zillow
- BAI Score: 43/100
- Archetype: Incumbent
- Category: Real Estate Technology
- Last Analyzed: July 26, 2026
## Buyer Intent Signals
Problems: Spreadsheets & Manual Follow-up: Real estate agents using basic spreadsheets (e.g., Excel, Google Sheets) to track leads and performing all follow-up tasks manually via phone, email, and text without  | Real Estate Marketing & Lead Gen Agency: Hiring a specialized agency to manage lead generation, nurture leads, and handle initial follow-ups on behalf of agents, using their own tools and processes. | General Purpose CRM (e.g., Salesforce, HubSpot): Utilizing a broader, non-real-estate-specific CRM and customizing it with plugins or manual workflows to fit real estate needs, often lacking specific  | Rely on Organic Referrals & Inconsistent Follow-up: Agents primarily relying on word-of-mouth referrals and sporadic, unorganized follow-up efforts, leading to potential loss of leads and missed oppor
Solutions: Follow Up Boss CRM real estate | Zillow acquires Follow Up Boss | best real estate lead management software | Follow Up Boss reviews | real estate agent CRM solutions
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## Full Details / RAG Data
### Overview
Follow Up Boss is listed in the AI Directory.
Follow Up Boss is a customer relationship management (CRM) platform specifically designed for real estate agents, teams, and brokerages. It helps professionals manage leads, automate follow-up, track communication, and streamline their sales processes to convert more prospects into clients.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Follow Up Boss |
| Slug         | follow-up-boss-acquired-by-zillow |
| URL          | https://optimly.ai/brand/follow-up-boss-acquired-by-zillow |
| Logo         | https://logo.clearbit.com/https://follow-up-boss-acquired-by-zillow.com |
| BAI Score    | 43/100 |
| Archetype    | Incumbent |
| Category     | Real Estate Technology |
| Last Analyzed | July 26, 2026 |
| Last Updated | 2026-07-26T04:23:34.136Z |
### Verified Facts
- Founded: 2010
- Headquarters: Phoenix, Arizona, USA
### Buyer Intent Signals
#### Problems this brand solves
- Spreadsheets & Manual Follow-up: Real estate agents using basic spreadsheets (e.g., Excel, Google Sheets) to track leads and performing all follow-up tasks manually via phone, email, and text without 
- Real Estate Marketing & Lead Gen Agency: Hiring a specialized agency to manage lead generation, nurture leads, and handle initial follow-ups on behalf of agents, using their own tools and processes.
- General Purpose CRM (e.g., Salesforce, HubSpot): Utilizing a broader, non-real-estate-specific CRM and customizing it with plugins or manual workflows to fit real estate needs, often lacking specific 
- Rely on Organic Referrals & Inconsistent Follow-up: Agents primarily relying on word-of-mouth referrals and sporadic, unorganized follow-up efforts, leading to potential loss of leads and missed oppor
#### Buyers search for
- Follow Up Boss CRM real estate
- Zillow acquires Follow Up Boss
- best real estate lead management software
- Follow Up Boss reviews
- real estate agent CRM solutions
### Links
- Canonical page: https://optimly.ai/brand/follow-up-boss-acquired-by-zillow
- JSON endpoint: /brand/follow-up-boss-acquired-by-zillow.json
- LLMs.txt: /brand/follow-up-boss-acquired-by-zillow/llms.txt