{"name":"FoodWorks Supermarkets","domain":"foodworks.com.au","url":"https://optimly.ai/brand/foodworks-supermarkets","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"FoodWorks is an Australian-owned and operated network of independent supermarkets and grocery stores serving local communities across Australia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foodworks.com.au","updated_at":"2026-11-08T02:54:32.170760+00:00"},{"key":"description","label":"Description","shape":"text","content":"FoodWorks supermarkets are independently owned and operated stores whose ranges are tailored to the needs of their local communities. They offer groceries, fresh food where available, online shopping, click and collect, delivery at selected stores, weekly catalogues, recipes, gift cards and community-focused initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foodworks.com.au","updated_at":"2026-11-08T02:54:32.170760+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To serve local communities by providing fresh, quality food, supporting Australian businesses and empowering independent supermarket and grocery store owners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foodworks.com.au","updated_at":"2026-11-08T02:54:32.170760+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://foodworks.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foodworks.com.au","updated_at":"2026-11-08T02:54:32.170760+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-focused, local, practical, family-friendly and promotional.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foodworks.com.au","updated_at":"2026-11-08T02:54:32.170760+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"FoodWorks has been feeding Australian families and empowering independent retailers for decades.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foodworks.com.au","updated_at":"2026-11-08T02:54:32.170760+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"100% Australian-owned and operated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foodworks.com.au","updated_at":"2026-11-08T02:54:32.170760+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"FoodWorks provides convenient access to everyday groceries, local supermarket shopping, weekly savings and online ordering for customers in urban, regional and remote Australian communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foodworks.com.au","updated_at":"2026-11-08T02:54:32.170760+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Independent supermarket and grocery retailing\nLocalised product ranges tailored to community needs\nIn-store grocery shopping\nOnline grocery shopping\nClick and collect\nDelivery at participating stores\nWeekly catalogues and specials\nPrice Promise on selected comparable everyday-shelf-price products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foodworks.com.au","updated_at":"2026-11-08T02:54:32.170760+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Pantry staples\nBakery products\nEntertaining essentials\nDrinks\nSnacks and treats\nFridge and freezer products\nCleaning products\nHealth and beauty products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foodworks.com.au","updated_at":"2026-11-08T02:54:32.170760+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"FoodWorks promotes weekly catalogue specials, Low Prices Everyday and a Price Promise that matches selected comparable everyday shelf-price products to competitors at participating stores. Pricing and product ranges vary by store; no standard subscription or fixed pricing is stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foodworks.com.au","updated_at":"2026-11-08T02:54:32.170760+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Supermarket and grocery retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foodworks.com.au","updated_at":"2026-11-08T02:54:32.170760+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Australian families, grocery shoppers and local communities, including customers in urban cities, regional areas and remote communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foodworks.com.au","updated_at":"2026-11-08T02:54:32.170760+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Australian grocery shoppers and families seeking local supermarket access, everyday groceries, fresh food where available, weekly specials and convenient online ordering; also independent supermarket and grocery store owners seeking to operate as FoodWorks retailers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foodworks.com.au","updated_at":"2026-11-08T02:54:32.170760+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying everyday groceries and household products\nShopping for fresh food at stores that stock fresh ranges\nFinding local supermarket stores and store hours\nViewing weekly catalogues and specials\nOrdering groceries online\nUsing click and collect\nReceiving grocery deliveries from participating stores\nFinding lower prices through Price Promise and Low Prices Everyday","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foodworks.com.au","updated_at":"2026-11-08T02:54:32.170760+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to groceries through local stores and online shopping\nPotential savings through weekly specials, Low Prices Everyday and Price Promise\nShopping experiences and product ranges tailored to local community needs\nClick-and-collect convenience\nDelivery access at participating stores\nAccess to fresh and quality food where stocked\nSupport for local Australian businesses and communities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foodworks.com.au","updated_at":"2026-11-08T02:54:32.170760+00:00"}]}],"last_refreshed_at":"2026-11-08T02:54:32.181465+00:00","last_changed_at":"2026-11-08T02:54:32.190846+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=188ee582-a419-4e4d-9c7e-b01871d2aae9"}