{
  "slug": "formagrid",
  "name": "Formagrid (Airtable)",
  "description": "Formagrid Inc., doing business as Airtable, is an American technology company that developed a cloud-based collaborative service. It functions as a hybrid between a spreadsheet and a database, allowing users to create custom applications without writing code.",
  "url": "https://optimly.ai/brand/formagrid",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-16T23:06:42.995+00:00",
  "verifiedVitals": {
    "website": "https://www.airtable.com",
    "founded": "2012",
    "headquarters": "San Francisco, CA",
    "pricing_model": "Freemium / Subscription",
    "core_products": "Airtable, Airtable AI, Interface Designer",
    "key_differentiator": "Airtable combines the visual simplicity of a spreadsheet with the power of a relational database, tailored for non-technical business users.",
    "target_markets": "Marketing, Operations, Product Management, Creative Agencies, Enterprise IT",
    "employee_count": "501-1,000",
    "funding_stage": "Series F (Private)",
    "subcategory": "No-code/Low-code Platform"
  },
  "intentTags": null,
  "timestamp": 1778357744157
}