{
  "slug": "found",
  "name": "Found",
  "description": "Found most commonly refers to either a financial technology company providing business banking and tax tools for freelancers, or a weight loss platform offering medical and behavioral health support. Currently, the fintech brand is gaining significant traction in the 'solopreneur' market. Both companies operate primarily via mobile applications and web platforms.",
  "url": "https://optimly.ai/brand/found",
  "logoUrl": "",
  "baiScore": 42,
  "archetype": "Misread",
  "category": "Fintech / Health & Wellness",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "bluevine",
      "name": "Bluevine"
    },
    {
      "slug": "lili",
      "name": "Lili"
    },
    {
      "slug": "noom",
      "name": "Noom"
    },
    {
      "slug": "novo",
      "name": "Novo"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "calibrate-health",
      "name": "Calibrate Health"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-03-20T20:19:08.456254+00:00",
  "verifiedVitals": {
    "website": "found.com / joinfound.com",
    "founded": "2019 (Banking); 2019 (Health)",
    "headquarters": "San Francisco, CA (Banking)",
    "pricing_model": "Freemium / Monthly Subscription",
    "core_products": "Business checking accounts, expense tracking, tax tools; Weight loss coaching and medication.",
    "key_differentiator": "For the fintech brand, it is the seamless integration of professional banking with automatic tax withholding and filing specifically for 1099 workers.",
    "target_markets": "Freelancers, contractors, small business owners; Adults seeking clinical weight management.",
    "employee_count": "100-250 (Fintech) / 250-500 (Health)",
    "funding_stage": "Series B/C (Venture Backed)",
    "subcategory": "Business Banking / Weight Management"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Spreadsheets: Using spreadsheets like Excel or Google Sheets to manually track income and expenses.",
      "Personal Banking Mix: Business owners using a standard personal checking account and separating expenses manually at tax time.",
      "Professional Accountants: Hiring a traditional CPA or bookkeeping firm to handle all financial categorization and filing."
    ],
    "solutionIntents": [
      "best business bank for freelancers",
      "weight loss programs with medication",
      "auto-tax business checking account",
      "Found business banking reviews密",
      "Found weight loss app",
      "General Accounting Software: Using general-purpose accounting software like QuickBooks which may be overpowered or expensive for a solo-operator."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1776605505595
}