{"name":"Four Square Supermarket","domain":"foursquare.co.nz","url":"https://optimly.ai/brand/four-square-supermarket","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"New Zealand grocery retailer with more than 230 local Four Square stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foursquare.co.nz","updated_at":"2026-11-06T22:30:06.866589+00:00"},{"key":"description","label":"Description","shape":"text","content":"Four Square is a trusted Kiwi grocery retailer serving New Zealand communities with groceries, locally sourced products, fresh produce, meat, chilled beer and wine, friendly service, local specials, recipes and selected delivery services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foursquare.co.nz","updated_at":"2026-11-06T22:30:06.866589+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To be where customers are always welcome and always local, making it easy to shop for groceries and stay connected to local communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foursquare.co.nz","updated_at":"2026-11-06T22:30:06.866589+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://foursquare.co.nz","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foursquare.co.nz","updated_at":"2026-11-06T22:30:06.866589+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, friendly, local, community-focused and distinctly Kiwi.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foursquare.co.nz","updated_at":"2026-11-06T22:30:06.866589+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Origins in the 1920s.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foursquare.co.nz","updated_at":"2026-11-06T22:30:06.866589+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Four Square is owned and operated within the Foodstuffs group. Foodstuffs owns the Four Square, New World and PAK’nSAVE retail cooperatives and comprises Foodstuffs North Island Limited and Foodstuffs South Island Limited.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foursquare.co.nz","updated_at":"2026-11-06T22:30:06.866589+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people conveniently stock up on everyday groceries and other essentials through local stores, with friendly service and selected online and delivery options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foursquare.co.nz","updated_at":"2026-11-06T22:30:06.866589+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating more than 230 grocery stores across New Zealand\nProviding groceries, locally sourced products, fresh produce, meat, chilled beer and wine\nOffering store-finding and local store information\nProviding local specials, promotions and competitions\nProviding selected North Island delivery through Four Square NOW!\nOffering Club+ promotions and benefits\nProviding recipes and food inspiration\nSupporting local community initiatives and store-based community connections","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foursquare.co.nz","updated_at":"2026-11-06T22:30:06.866589+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries and everyday essentials\nLocally sourced products\nFresh produce\nMeat\nChilled beer and wine\nFresh in-store Charlie Cheese Toasties at selected North Island stores\nFour Square NOW! delivery service at selected North Island stores\nLocal specials and promotions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foursquare.co.nz","updated_at":"2026-11-06T22:30:06.866589+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"A Charlie Cheese Toastie is advertised at $3 at participating North Island Four Square stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foursquare.co.nz","updated_at":"2026-11-06T22:30:06.866589+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foursquare.co.nz","updated_at":"2026-11-06T22:30:06.866589+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"New Zealand communities, local shoppers, travellers and people seeking convenient grocery and food options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foursquare.co.nz","updated_at":"2026-11-06T22:30:06.866589+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers in New Zealand who value convenient local grocery shopping, everyday essentials, fresh food and friendly community-based service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foursquare.co.nz","updated_at":"2026-11-06T22:30:06.866589+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for groceries and everyday essentials\nFinding a nearby Four Square store\nBuying locally sourced products and fresh food\nChecking local specials and promotions\nOrdering through selected delivery-enabled stores\nUsing Club+ for promotions and benefits\nGetting quick ready-to-eat food such as a hot cheese toastie\nFinding recipes and meal inspiration","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foursquare.co.nz","updated_at":"2026-11-06T22:30:06.866589+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to groceries and essentials through local stores\nFriendly, community-focused shopping service\nAccess to fresh produce, meat and other food options\nOpportunities to save through local specials and Club+ benefits\nAccess to selected delivery services\nQuick hot food options while on the go","source_type":"1p_website","source_label":"Brand's website","source_url":"https://foursquare.co.nz","updated_at":"2026-11-06T22:30:06.866589+00:00"}]}],"last_refreshed_at":"2026-11-06T22:30:07.049158+00:00","last_changed_at":"2026-11-06T22:30:07.068633+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7b329d22-51a6-4f5c-9b79-7f74f70fa199"}