{"name":"Francis Hotel","domain":"francishotel.com","url":"https://optimly.ai/brand/francis-hotel","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Independent-in-spirit hotel in Bath, set across seven Georgian townhouses on Queen Square, offering rooms and suites, dining, spa experiences, events and local-city stays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://francishotel.com","updated_at":"2026-11-07T19:10:45.987032+00:00"},{"key":"description","label":"Description","shape":"text","content":"Francis Hotel is a historic Bath hotel with 98 bedrooms, a fire-cooked British brasserie called Emberwood, afternoon tea, a spa with private thermal suite, events and guest experiences. The hotel is located in the heart of Bath near Bath Abbey and the Roman Baths.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://francishotel.com","updated_at":"2026-11-07T19:10:45.987032+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To offer warm, characterful hospitality rooted in Bath’s heritage, with thoughtfully designed stays, locally sourced food, wellness experiences and a strong sense of place.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://francishotel.com","updated_at":"2026-11-07T19:10:45.987032+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://francishotel.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://francishotel.com","updated_at":"2026-11-07T19:10:45.987032+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, evocative, relaxed, welcoming and heritage-led, with conversational storytelling and a focus on local experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://francishotel.com","updated_at":"2026-11-07T19:10:45.987032+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1884, when Emily Francis launched the Francis Private Hotel; the buildings’ history dates to the 18th century.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://francishotel.com","updated_at":"2026-11-07T19:10:45.987032+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Queen Square, Bath, Somerset, UK.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://francishotel.com","updated_at":"2026-11-07T19:10:45.987032+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Bought by Sutton 1079 Limited in 2017; the site presents Francis Hotel alongside Sutton 1079’s other hospitality brands.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://francishotel.com","updated_at":"2026-11-07T19:10:45.987032+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a centrally located place to stay in Bath, combining accommodation with dining, wellness, cultural exploration, events and celebration experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://francishotel.com","updated_at":"2026-11-07T19:10:45.987032+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel accommodation across 98 bedrooms and suites\nFire-cooked British dining at Emberwood\nAfternoon tea\nSpa treatments and private thermal-suite experiences\nCurated hotel events, tastings, workshops and live jazz evenings\nLocal Bath recommendations and city-based experiences\nDog-friendly stays\nGroup dining and celebration hosting","source_type":"1p_website","source_label":"Brand's website","source_url":"https://francishotel.com","updated_at":"2026-11-07T19:10:45.987032+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Snug rooms\nCosy rooms\nComfy rooms\nGenerous rooms\nJohn Wood Suite\nEmberwood restaurant, bar and terrace\nAfternoon tea\nFrancis Hotel Spa","source_type":"1p_website","source_label":"Brand's website","source_url":"https://francishotel.com","updated_at":"2026-11-07T19:10:45.987032+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Room rates are not stated. The site lists selected event prices of £55 per person for an English harvest wine event and £80 per person for a wreath-making workshop; dog stays cost £30 per dog per night, and hotel parking costs £20 per day.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://francishotel.com","updated_at":"2026-11-07T19:10:45.987032+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, hotels, travel, dining and wellness.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://francishotel.com","updated_at":"2026-11-07T19:10:45.987032+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Visitors to Bath, including solo travelers, couples, families, groups, dog owners, spa guests, diners, local residents and event attendees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://francishotel.com","updated_at":"2026-11-07T19:10:45.987032+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Leisure travelers and couples seeking a characterful, centrally located Bath hotel with heritage, dining, spa and cultural experiences; also groups and locals looking for celebrations or intimate events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://francishotel.com","updated_at":"2026-11-07T19:10:45.987032+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Overnight stays while exploring Bath\nRomantic breaks and couples’ retreats\nFamily-friendly stays\nSolo travel\nDog-friendly holidays\nSpa breaks and thermal-suite visits\nDining at Emberwood\nAfternoon tea","source_type":"1p_website","source_label":"Brand's website","source_url":"https://francishotel.com","updated_at":"2026-11-07T19:10:45.987032+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A comfortable stay in the heart of Bath\nConvenient access to Bath Abbey, the Roman Baths, shops and local attractions\nRestful rooms with modern amenities and locally made GAIA toiletries\nMemorable meals using seasonal, locally sourced ingredients\nRelaxation through spa treatments, thermal experiences and in-room wellness sessions\nPet-inclusive travel with facilities for dogs\nConvenient options for celebrations, social gatherings and cultural events\nA stronger connection to Bath’s history and local character","source_type":"1p_website","source_label":"Brand's website","source_url":"https://francishotel.com","updated_at":"2026-11-07T19:10:45.987032+00:00"}]}],"last_refreshed_at":"2026-11-07T19:10:46.002905+00:00","last_changed_at":"2026-11-07T19:10:46.015837+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d668ec43-f60c-4e58-9417-f930bb894f5f"}