# Frase
> Frase is an AI-powered content optimization and writing platform designed to help SEO professionals and marketers research, write, and optimize content that ranks on search engines. It automates the creation of content briefs by analyzing top-performing search results and provides real-time scoring to improve content relevance.
- URL: https://optimly.ai/brand/frase
- Slug: frase
- BAI Score: 74/100
- Archetype: Challenger
- Category: Marketing Technology (MarTech)
- Last Analyzed: April 9, 2026
## Competitors
- Clearscope (https://optimly.ai/brand/clearscope)
- Jasper (https://optimly.ai/brand/jasper)
- MarketMuse (https://optimly.ai/brand/marketmuse)
- Surfer SEO (https://optimly.ai/brand/surfer-seo)
## Also Referenced By
- Writesonic (https://optimly.ai/brand/writesonic)
## Buyer Intent Signals
Problems: Manual Google Docs Writing: Using basic keyword research tools and writing content in Google Docs without optimization guidance. | SEO Content Agencies: Hiring freelance writers or SEO agencies to handle the entire content research and production process. | Status Quo Content Creation: Continuing to produce content based on intuition or basic outlines without data-driven SEO optimization.
Solutions: best AI SEO content optimization tool | automated SEO content briefs | free AI writing assistant for students | how to analyze SERP for content writing | AI tools for content marketers | Generic AI Writing Tools: Using generic AI writing tools like ChatGPT or Jasper without the specific SEO-centric research and briefing features.
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## Full Details / RAG Data
### Overview
Frase is listed in the AI Directory.
Frase is an AI-powered content optimization and writing platform designed to help SEO professionals and marketers research, write, and optimize content that ranks on search engines. It automates the creation of content briefs by analyzing top-performing search results and provides real-time scoring to improve content relevance.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Frase |
| Slug         | frase |
| URL          | https://optimly.ai/brand/frase |
| BAI Score    | 74/100 |
| Archetype    | Challenger |
| Category     | Marketing Technology (MarTech) |
| Last Analyzed | April 9, 2026 |
| Last Updated | 2026-04-26T07:46:13.800Z |
### Verified Facts
- Founded: 2016
- Headquarters: Boston, MA
### Competitors
| Name | Profile |
|------|---------|
| Clearscope | https://optimly.ai/brand/clearscope |
| Jasper | https://optimly.ai/brand/jasper |
| MarketMuse | https://optimly.ai/brand/marketmuse |
| Surfer SEO | https://optimly.ai/brand/surfer-seo |
### Also Referenced By
- Writesonic (https://optimly.ai/brand/writesonic)
### Buyer Intent Signals
#### Problems this brand solves
- Manual Google Docs Writing: Using basic keyword research tools and writing content in Google Docs without optimization guidance.
- SEO Content Agencies: Hiring freelance writers or SEO agencies to handle the entire content research and production process.
- Status Quo Content Creation: Continuing to produce content based on intuition or basic outlines without data-driven SEO optimization.
#### Buyers search for
- best AI SEO content optimization tool
- automated SEO content briefs
- free AI writing assistant for students
- how to analyze SERP for content writing
- AI tools for content marketers
- Generic AI Writing Tools: Using generic AI writing tools like ChatGPT or Jasper without the specific SEO-centric research and briefing features.
### Links
- Canonical page: https://optimly.ai/brand/frase
- JSON endpoint: /brand/frase.json
- LLMs.txt: /brand/frase/llms.txt