{
  "slug": "freedom-tree",
  "name": "Freedom Tree",
  "description": "Freedom Tree is a design-led lifestyle brand based in India, specializing in vibrant home decor, textiles, and furniture. Characterized by a bold, eclectic, and bohemian aesthetic, the brand serves as both an online retailer and a design studio that creates original prints and patterns.",
  "url": "https://optimly.ai/brand/freedom-tree",
  "logoUrl": "",
  "baiScore": 52,
  "archetype": "Challenger",
  "category": "Home & Living",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-05-08T06:45:36.934+00:00",
  "verifiedVitals": {
    "website": "freedomtree.in",
    "founded": "Approx. 2013",
    "headquarters": "Mumbai, India",
    "pricing_model": "One-time purchase / Retail pricing",
    "core_products": "Furniture, ceramics, textiles, lighting, and home accessories.",
    "key_differentiator": "A design-first approach that uses in-house original prints and a distinct 'global-Indian' color palette.",
    "target_markets": "Urban Indian homeowners, design enthusiasts, and the bohemian-modern demographic.",
    "employee_count": "51-200 (estimated)",
    "funding_stage": "Privately Held",
    "subcategory": "Interior Design & Home Furnishings"
  },
  "intentTags": null,
  "timestamp": 1778305177148
}