# Freshworks (Fresh)
> Freshworks (formerly Freshdesk) is a global software-as-a-service (SaaS) provider that develops cloud-based tools for customer engagement, including customer service, sales, and marketing automation. The company is known for its user-friendly interface and as a disruptive, affordable alternative to legacy enterprise CRM systems.
- URL: https://optimly.ai/brand/fresh-lvmh
- Slug: fresh-lvmh
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 10, 2026
## Competitors
- Hubspot (https://optimly.ai/brand/hubspot)
- Salesforce (https://optimly.ai/brand/salesforce)
- Zendesk (https://optimly.ai/brand/zendesk)
## Also Referenced By
- Kiehl's Since 1851 (https://optimly.ai/brand/kiehl-s-since-1851)
- Caudalie (https://optimly.ai/brand/caudalie)
## Sub-brands
- Freshsales (https://optimly.ai/brand/freshsales)
## Buyer Intent Signals
Problems: Manual Spreadsheet Tracking: Using spreadsheets (Excel/Google Sheets) to manually track customer interactions and sales pipelines. | Sales Operations Outsourcing: Hiring a sales operations consultant or outsource firm to manage CRM data and processes. | Status Quo / No CRM: Relying on memory and email threads to manage customer relationships.
Solutions: Fresh prices | Freshworks CRM reviews | best helpdesk software for mid-market | Fresh software solutions | buy Fresh online | Project Management Tools for CRM: Using tools like Slack or Trello to track deal progress and customer communication.