{
  "slug": "freshfield-investments",
  "name": "Freshfield Investments",
  "description": "Freshfield Investments is a fee-only, fiduciary Registered Investment Advisory firm in Plano, Texas, serving clients locally and nationally. Led by Dr. Andy Lawson, a financial economist and CFP\n\n\n\n\n\n\n\n® professional, the firm provides individuals and families with personalized investment management, comprehensive financial planning, and portfolio consulting.",
  "url": "https://optimly.ai/brand/freshfield-investments",
  "websiteUrl": "https://freshfieldinvestments.com/",
  "logoUrl": "https://logo.clearbit.com/freshfieldinvestments.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Wealth Management Firms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T15:26:27.494Z",
  "verifiedVitals": {
    "website": "https://freshfieldinvestments.com",
    "category": "Financial Advisory",
    "what_it_does": "Freshfield Investments is a fee-only, fiduciary Registered Investment Advisory firm that provides investment management, financial planning, and portfolio and financial consulting services.",
    "primary_audience": "Individuals and families seeking investment management and financial planning services locally in Plano, Texas, nationally, and in Europe.",
    "core_product": "Investment management, financial planning, hourly portfolio consulting, and hourly financial consulting.",
    "pricing_model": {
      "kind": "custom",
      "detail": "Fee-only, with compensation derived solely from client fees. Financial planning is provided at no additional charge to portfolio management clients. Hourly portfolio consulting and financial consulting services are also offered."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790138032100
}