{"name":"Freshmart®","domain":"freshmart.ca","url":"https://optimly.ai/brand/freshmart","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A neighbourhood grocery store brand offering local, independent grocery shopping experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://freshmart.ca","updated_at":"2026-11-06T22:18:21.092966+00:00"},{"key":"description","label":"Description","shape":"text","content":"Freshmart® is a collection of local grocery stores focused on fresh products, neighbourhood service, weekly deals, recipes, and support for independent store owners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://freshmart.ca","updated_at":"2026-11-06T22:18:21.092966+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To be a trusted neighbourhood grocer that provides fresh products, local service, and an engaging shopping experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://freshmart.ca","updated_at":"2026-11-06T22:18:21.092966+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://freshmart.ca","source_type":"1p_website","source_label":"Brand's website","source_url":"https://freshmart.ca","updated_at":"2026-11-06T22:18:21.092966+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, community-oriented, welcoming, and promotional.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://freshmart.ca","updated_at":"2026-11-06T22:18:21.092966+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps shoppers find a nearby grocery store, discover weekly deals and products, and access meal ideas and seasonal grocery selections.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://freshmart.ca","updated_at":"2026-11-06T22:18:21.092966+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Neighbourhood grocery retail\nWeekly flyer and deal promotion\nStore locator\nRecipe and meal inspiration\nRetailer program support for independent store owners","source_type":"1p_website","source_label":"Brand's website","source_url":"https://freshmart.ca","updated_at":"2026-11-06T22:18:21.092966+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fresh grocery products\nPresident’s Choice® products\nno name® products\nPizza and prepared meal products\nBBQ grilling items, condiments, and sides","source_type":"1p_website","source_label":"Brand's website","source_url":"https://freshmart.ca","updated_at":"2026-11-06T22:18:21.092966+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Deals and promotions vary by local store and are featured in weekly flyers and monthly offers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://freshmart.ca","updated_at":"2026-11-06T22:18:21.092966+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://freshmart.ca","updated_at":"2026-11-06T22:18:21.092966+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Local grocery shoppers and independent grocery store owners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://freshmart.ca","updated_at":"2026-11-06T22:18:21.092966+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking a convenient, local neighbourhood grocery store with fresh products and weekly deals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://freshmart.ca","updated_at":"2026-11-06T22:18:21.092966+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Finding a nearby Freshmart store\nChecking local weekly grocery flyers\nShopping for everyday groceries and fresh products\nFinding recipe and meal inspiration\nAccessing grocery retailer support programs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://freshmart.ca","updated_at":"2026-11-06T22:18:21.092966+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to a nearby grocery store\nDiscovery of weekly deals and monthly offers\nAccess to fresh grocery products and familiar store brands\nIdeas for easy meals and recipes\nA local, friendly, and responsive shopping experience","source_type":"1p_website","source_label":"Brand's website","source_url":"https://freshmart.ca","updated_at":"2026-11-06T22:18:21.092966+00:00"}]}],"last_refreshed_at":"2026-11-06T22:18:21.100348+00:00","last_changed_at":"2026-11-06T22:18:21.109889+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=88d130ac-46f7-44ac-bac2-b5936cfceb05"}