{
  "slug": "fressnapf-maxi-zoo",
  "name": "Fressnapf-maxi-zoo",
  "description": "Fressnapf Maxi Zoo is a retail chain and online store offering a wide range of products for pets, including food, accessories, toys, and care items for dogs, cats, small animals, birds, aquatic life, reptiles, and garden pond inhabitants. They operate with a focus on competitive pricing and customer loyalty programs.",
  "url": "https://optimly.ai/brand/fressnapf-maxi-zoo",
  "websiteUrl": "https://maxizoo.ie/",
  "logoUrl": "https://logo.clearbit.com/maxizoo.ie",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Pet Supply Retailers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:10.044Z",
  "verifiedVitals": {
    "website": "https://maxizoo.ie",
    "category": "Pet Supplies Retailer",
    "what_it_does": "Sells pet food, accessories, and other pet-related products through physical stores and an online shop. It also offers services such as free pet weighing and expert advice.",
    "primary_audience": "Pet owners",
    "core_product": "Pet food and pet supplies/accessories.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Customers purchase products one-time. Offers include free shipping for orders over €29, 30-day free returns, new customer discounts, and a loyalty program ('Friends Welcome Discount', 'Exclusive Friends Coupons', 'Collect paws', 'Birthday gifts')."
    },
    "parent_ownership": "Fressnapf Group (Fressnapf Holding SE)."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787470479214
}