{"name":"Fressnapf","domain":"fressnapf.com","url":"https://optimly.ai/brand/fressnapf","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Fressnapf | Maxi Zoo ist Europas führender Omnichannel-Fachhändler für Heimtierbedarf und in 15 europäischen Ländern aktiv.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fressnapf.com","updated_at":"2026-11-08T03:06:37.065123+00:00"},{"key":"description","label":"Description","shape":"text","content":"Fressnapf ist ein europäischer Fachhändler für Heimtierbedarf mit rund 31.000 Produkten, rund 20.000 Mitarbeitenden und Aktivitäten in 15 europäischen Ländern.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fressnapf.com","updated_at":"2026-11-08T03:06:37.065123+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Wir geben alles dafür, um das Zusammenleben von Mensch und Tier einfacher, besser und glücklicher zu machen.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fressnapf.com","updated_at":"2026-11-08T03:06:37.065123+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Fressnapf | Maxi Zoo wird von CEO Matt Simister und CFO Florian Wieser geführt. Gründer Torsten Toeller ist Firmeninhaber und hält die mehrheitlichen Anteile an der Unternehmensgruppe.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fressnapf.com","updated_at":"2026-11-08T03:06:37.065123+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://fressnapf.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fressnapf.com","updated_at":"2026-11-08T03:06:37.065123+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Kundenzentriert, tierlieb, engagiert und emotional; mit dem Leitbild „Happier Pets, Happier People“.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fressnapf.com","updated_at":"2026-11-08T03:06:37.065123+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1990 in Erkelenz, Nordrhein-Westfalen","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fressnapf.com","updated_at":"2026-11-08T03:06:37.065123+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Krefeld, Deutschland","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fressnapf.com","updated_at":"2026-11-08T03:06:37.065123+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Torsten Toeller hält die mehrheitlichen Anteile an der Unternehmensgruppe.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fressnapf.com","updated_at":"2026-11-08T03:06:37.065123+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Fressnapf unterstützt Tierfreund:innen dabei, die Bedürfnisse ihrer Haustiere zu erfüllen und das Zusammenleben von Mensch und Tier einfacher, besser und glücklicher zu machen.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fressnapf.com","updated_at":"2026-11-08T03:06:37.065123+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Omnichannel-Fachhandel für Heimtierbedarf\nAuswahl und Verkauf von Heimtierprodukten\nFachkundige Beratung\nKundenzentriertes Handeln\nUnterstützung von Tierschutzprojekten und sozialem Engagement","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fressnapf.com","updated_at":"2026-11-08T03:06:37.065123+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Heimtierbedarf\nRund 31.000 Produkte für Haustiere\nExklusivmarken für Heimtiere","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fressnapf.com","updated_at":"2026-11-08T03:06:37.065123+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Heimtierbedarf und Heimtierfachhandel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fressnapf.com","updated_at":"2026-11-08T03:06:37.065123+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Tierfreund:innen, Haustierhalter:innen und Kund:innen mit Bedarf an Heimtierprodukten.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fressnapf.com","updated_at":"2026-11-08T03:06:37.065123+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Haustierhalter:innen und Tierfreund:innen, die Heimtierbedarf, fachkundige Beratung und eine sorgfältig ausgewählte Produktauswahl suchen.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fressnapf.com","updated_at":"2026-11-08T03:06:37.065123+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Heimtierbedarf und Haustierprodukte einkaufen\nFachkundige Beratung zu Heimtierbedarf erhalten\nProdukte aus exklusiven Heimtiermarken entdecken\nTierschutzprojekte und tierbezogenes soziales Engagement unterstützen","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fressnapf.com","updated_at":"2026-11-08T03:06:37.065123+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Einfacheres, besseres und glücklicheres Zusammenleben von Mensch und Tier\nZugang zu einer sorgfältig ausgewählten Auswahl an Heimtierprodukten\nFachkundige Beratung für Haustierbedürfnisse","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fressnapf.com","updated_at":"2026-11-08T03:06:37.065123+00:00"}]}],"last_refreshed_at":"2026-11-08T03:06:37.072076+00:00","last_changed_at":"2026-11-08T03:06:37.077962+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=dcad11f7-0419-43dc-a452-908737cb0cf1"}