{"name":"Frost Bank","domain":"frostbank.com","url":"https://optimly.ai/brand/frost-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Frost Bank is a Texas-based bank providing banking, investment and insurance products for individuals and businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://frostbank.com","updated_at":"2026-11-08T03:23:30.139100+00:00"},{"key":"description","label":"Description","shape":"text","content":"Frost offers personal, small business and commercial financial products, including checking, savings, loans, mortgages, private banking, wealth management, treasury management, insurance, bank cards and online banking. The bank emphasizes long-term customer relationships, personalized service and community involvement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://frostbank.com","updated_at":"2026-11-08T03:23:30.139100+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help make people's lives better through long-term relationships, safe and sound asset management, financial products and advice, and commitment to the communities it serves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://frostbank.com","updated_at":"2026-11-08T03:23:30.139100+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Frost provides information about the people who lead the company, but specific leaders are not identified in the scraped content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://frostbank.com","updated_at":"2026-11-08T03:23:30.139100+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://frostbank.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://frostbank.com","updated_at":"2026-11-08T03:23:30.139100+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, conversational, personal, community-oriented and customer-centric, with an emphasis on unexpectedly helpful service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://frostbank.com","updated_at":"2026-11-08T03:23:30.139100+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1868","source_type":"1p_website","source_label":"Brand's website","source_url":"https://frostbank.com","updated_at":"2026-11-08T03:23:30.139100+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage money, grow wealth, protect assets, obtain financing and handle banking and payment needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://frostbank.com","updated_at":"2026-11-08T03:23:30.139100+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nSmall business banking\nCommercial banking\nChecking and savings accounts\nLending and financing\nMortgage lending\nPrivate banking\nWealth management and investments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://frostbank.com","updated_at":"2026-11-08T03:23:30.139100+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal checking\nPersonal savings\nMortgages\nPersonal loans\nPrivate banking\nWealth management\nCertificates of deposit\nBusiness checking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://frostbank.com","updated_at":"2026-11-08T03:23:30.139100+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The homepage advertises a 4.00% APY Jumbo Certificate of Deposit. No broader pricing information is provided.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://frostbank.com","updated_at":"2026-11-08T03:23:30.139100+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://frostbank.com","updated_at":"2026-11-08T03:23:30.139100+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, small businesses and commercial businesses, primarily in Texas.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://frostbank.com","updated_at":"2026-11-08T03:23:30.139100+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Texas individuals and businesses seeking banking, lending, investment, insurance, payment and financial management services with personalized support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://frostbank.com","updated_at":"2026-11-08T03:23:30.139100+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing checking or savings accounts\nObtaining personal, mortgage or business financing\nAccessing flexible business credit for inventory, growth, seasonal needs or unexpected expenses\nManaging wealth and investments\nUsing private banking services\nManaging business cash flow and treasury operations\nProcessing merchant and healthcare payments\nManaging business insurance and bank cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://frostbank.com","updated_at":"2026-11-08T03:23:30.139100+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Better manage money\nGrow wealth\nProtect assets\nAccess financing for personal or business needs\nReceive personalized banking support\nBank online and through a mobile app\nImprove business payment and treasury operations\nObtain support for financial goals","source_type":"1p_website","source_label":"Brand's website","source_url":"https://frostbank.com","updated_at":"2026-11-08T03:23:30.139100+00:00"}]}],"last_refreshed_at":"2026-11-08T03:23:30.147068+00:00","last_changed_at":"2026-11-08T03:23:30.153668+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c5da0aff-93f8-4bb2-899a-723c74124b09"}