# Full Fact AI
> Full Fact AI provides AI-powered tools for monitoring public debate, finding misinformation, and enabling quick action. It offers solutions for text, video, audio, and social media monitoring, real-time transcription, and misinformation detection, used by fact-checkers, journalists, researchers, and communicators globally.
- URL: https://optimly.ai/brand/full-fact
- Logo: https://logo.clearbit.com/https://fullfact.ai/
- Slug: full-fact
- BAI Score: 30/100
- Archetype: Incumbent
- Category: Software
- Last Analyzed: July 19, 2026
## Buyer Intent Signals
Problems: Manual Fact-Checking Teams: Hiring and deploying large teams of human fact-checkers to manually monitor media, verify claims, and debunk misinformation. This is resource-intensive and slower than AI. | Third-Party Fact-Checking Agencies: Outsourcing fact-checking and media monitoring to specialized agencies. While efficient, it can be costly and less integrated than in-house tools. | Ignore Misinformation: Allowing misinformation to proliferate without active monitoring or intervention, leading to potential reputational damage, public confusion, and erosion of trust.
Solutions: Full Fact AI fact checking | AI misinformation detection | fact checking tools for journalists | General Media Monitoring Software: Using broader media monitoring or social listening tools (e.g., Brandwatch, Cision) to track mentions and sentiment, then manually sifting for misinformation, lackin