{
  "slug": "fullerthaler",
  "name": "Fullerthaler",
  "description": "Fuller & Thaler Asset Management, Inc., operating as FullerThaler, is an asset management firm specializing in behavioral finance. They apply cognitive psychological theory to conventional finance to capitalize on predictable investor misbehavior and uncover overlooked investment opportunities.",
  "url": "https://optimly.ai/brand/fullerthaler",
  "websiteUrl": "https://fullerthaler.com/",
  "logoUrl": "https://logo.clearbit.com/fullerthaler.com",
  "baiScore": 52.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Investment Management Firms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T16:33:24.429Z",
  "verifiedVitals": {
    "website": "https://fullerthaler.com",
    "category": "Asset Management",
    "what_it_does": "Fuller & Thaler Asset Management, Inc. (FullerThaler) is an investment advisory firm that applies cognitive psychological theory and conventional finance, known as Behavioral Finance, to capitalize on predictable investor misbehavior.",
    "primary_audience": "US institutional investors",
    "core_product": "Investment advisory services and FullerThaler Funds",
    "pricing_model": {
      "kind": "unknown",
      "detail": null
    },
    "parent_ownership": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789881499068
}