# Fullerthaler

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 13, 2026.

> Fuller & Thaler Asset Management, Inc., operating as FullerThaler, is an asset management firm specializing in behavioral finance. They apply cognitive psychological theory to conventional finance to capitalize on predictable investor misbehavior and uncover overlooked investment opportunities.

- Business Profile: https://optimly.ai/brand/fullerthaler
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://fullerthaler.com/
- Logo: https://logo.clearbit.com/fullerthaler.com
- Slug: fullerthaler
- Brand Authority Index tier: Emerging
- Category: Investment Management Firms
- Last Analyzed: September 13, 2026