{"name":"Fulton Bank","domain":"fultonbank.com","url":"https://optimly.ai/brand/fulton-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Fulton Bank is a regional bank offering personal, small business, commercial, investment, mortgage, and wealth management services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fultonbank.com","updated_at":"2026-11-08T03:29:32.913900+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 1882, Fulton Bank is part of Fulton Financial Corporation and provides financial products and services across Pennsylvania, New Jersey, Maryland, Delaware, and Virginia. It operates more than 190 financial centers and ATMs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fultonbank.com","updated_at":"2026-11-08T03:29:32.913900+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To change lives for the better and be the bank of choice because of who it is and how it operates.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fultonbank.com","updated_at":"2026-11-08T03:29:32.913900+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://fultonbank.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fultonbank.com","updated_at":"2026-11-08T03:29:32.913900+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Personal, relationship-focused, community-oriented, and educational.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fultonbank.com","updated_at":"2026-11-08T03:29:32.913900+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1882","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fultonbank.com","updated_at":"2026-11-08T03:29:32.913900+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Part of Fulton Financial Corporation, an over $30 billion financial services holding company.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fultonbank.com","updated_at":"2026-11-08T03:29:32.913900+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families, small businesses, commercial organizations, and investors manage money, access financing, build wealth, and pursue financial goals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fultonbank.com","updated_at":"2026-11-08T03:29:32.913900+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nSmall business banking\nCommercial banking\nInvestment services\nWealth management\nMortgage lending\nOnline and mobile banking\nFinancial education","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fultonbank.com","updated_at":"2026-11-08T03:29:32.913900+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts\nSavings accounts\nMoney market accounts\nCredit cards\nPersonal loans\nSmall business loans\nMerchant services\nCommercial financial products and services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fultonbank.com","updated_at":"2026-11-08T03:29:32.913900+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website advertises a Money Market New Money offer with a 3.45% Annual Percentage Yield; other product pricing is not specified in the provided content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fultonbank.com","updated_at":"2026-11-08T03:29:32.913900+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fultonbank.com","updated_at":"2026-11-08T03:29:32.913900+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals and families, small businesses, commercial organizations, investors, and wealth management clients in Pennsylvania, New Jersey, Maryland, Delaware, and Virginia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fultonbank.com","updated_at":"2026-11-08T03:29:32.913900+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking personal banking and mortgages; small businesses seeking banking, lending, and merchant services; commercial organizations seeking enterprise financial products and dedicated relationship management; and individuals seeking investment or wealth management guidance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fultonbank.com","updated_at":"2026-11-08T03:29:32.913900+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing checking, savings, and money market accounts\nUsing credit cards and rewards services\nBorrowing for personal, small business, commercial, or home financing needs\nManaging small business payments and merchant services\nInvesting in stocks, mutual funds, IRAs, and insurance products\nManaging wealth with professional guidance\nDepositing checks and managing accounts through online and mobile banking\nLearning budgeting, saving, investing, and financial security concepts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fultonbank.com","updated_at":"2026-11-08T03:29:32.913900+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to personal banking products with local service\nSupport for small business growth through loans and merchant services\nAccess to commercial financial products and dedicated relationship managers\nGuidance for investments and wealth management\nConvenient digital access to balances, deposits, credit card accounts, and transactions\nSupport in pursuing home ownership through mortgage solutions\nImproved financial knowledge through education resources","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fultonbank.com","updated_at":"2026-11-08T03:29:32.913900+00:00"}]}],"last_refreshed_at":"2026-11-08T03:29:32.921218+00:00","last_changed_at":"2026-11-08T03:29:32.928703+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5d11edc6-2591-4039-be52-c0bbede6a0b5"}