{"name":"Fulton Financial Corporation","domain":"fult.com","url":"https://optimly.ai/brand/fulton-financial-corporation","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Fulton Financial Corporation is an over $30 billion financial services holding company whose Fulton Bank subsidiary serves customers across Pennsylvania, New Jersey, Maryland, Delaware, and Virginia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fult.com","updated_at":"2026-11-07T20:12:37.531791+00:00"},{"key":"description","label":"Description","shape":"text","content":"Fulton Bank, part of Fulton Financial Corporation, provides banking products and services through more than 190 financial centers and ATMs across the region.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fult.com","updated_at":"2026-11-07T20:12:37.531791+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To deliver the best banking experience for customers and help meet the credit needs of the communities it serves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fult.com","updated_at":"2026-11-07T20:12:37.531791+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://fult.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fult.com","updated_at":"2026-11-07T20:12:37.531791+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Customer-focused, community-oriented, inclusive, and relationship-driven.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fult.com","updated_at":"2026-11-07T20:12:37.531791+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible banking and financial services for customers and helps meet the credit needs of the communities it serves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fult.com","updated_at":"2026-11-07T20:12:37.531791+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Banking and financial services\nBranch and ATM access\nCommunity credit support\nBanking accessibility","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fult.com","updated_at":"2026-11-07T20:12:37.531791+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"A broad array of financial products and services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fult.com","updated_at":"2026-11-07T20:12:37.531791+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fult.com","updated_at":"2026-11-07T20:12:37.531791+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Banking customers and communities in Pennsylvania, New Jersey, Maryland, Delaware, and Virginia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fult.com","updated_at":"2026-11-07T20:12:37.531791+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Accessing banking and financial services through financial centers and ATMs\nMeeting personal or community credit needs\nAccessing more convenient and accessible banking services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fult.com","updated_at":"2026-11-07T20:12:37.531791+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to banking services\nSupport for community credit needs\nA customer-focused banking experience","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fult.com","updated_at":"2026-11-07T20:12:37.531791+00:00"}]}],"last_refreshed_at":"2026-11-07T20:12:37.545479+00:00","last_changed_at":"2026-11-07T20:12:37.557118+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=1d28da1f-61fd-42d4-bb7a-483074b3246c"}