{
  "slug": "function-of-beauty",
  "name": "Function of Beauty",
  "description": "Function of Beauty is a beauty technology company specializing in customized hair, skin, and body care products. The company utilizes a data-driven approach, employing a proprietary quiz to formulate personalized products based on a customer's specific hair type, goals, and preferences.",
  "url": "https://optimly.ai/brand/function-of-beauty",
  "logoUrl": "https://logo.clearbit.com/functionofbeauty.com",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Beauty & Personal Care",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "briogeo-corportion",
      "name": "Briogeo Corportion"
    },
    {
      "slug": "madison-reed",
      "name": "Madison Reed"
    },
    {
      "slug": "oribe",
      "name": "Oribe"
    },
    {
      "slug": "prose",
      "name": "Prose"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "native-hair-care",
      "name": "Native Hair Care"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T03:57:57.226+00:00",
  "verifiedVitals": {
    "website": "functionofbeauty.com",
    "founded": "2015",
    "headquarters": "New York, NY",
    "pricing_model": "Subscription or one-time purchase.",
    "core_products": "Customized Shampoo, Conditioner, Hair Masks, and Serum.",
    "key_differentiator": "A patent-pending customization engine that translates hair type, goals, and styling habits into unique, lab-formulated products.",
    "target_markets": "Beauty-conscious consumers seeking personalized solutions for specific hair textures (curls, waves, straight) and concerns (split ends, frizz).",
    "employee_count": "Not publicly available",
    "funding_stage": "Not publicly available",
    "subcategory": "Personalized Hair Care"
  },
  "intentTags": {
    "problemIntents": [
      "how to fix 90% breakage hair",
      "DIY Home Treatments: Mixing natural ingredients or oils at home to address specific hair concerns.",
      "Professional Salon Services: Getting professional-grade treatments and product recommendations from a licensed hair stylist."
    ],
    "solutionIntents": [
      "custom shampoo and conditioner quiz",
      "personalized hair care brands",
      "vegan sulfate free hair mask",
      "best treatment for split ends",
      "custom hair care for curly hair",
      "Off-the-shelf retail products: Buying standard off-the-shelf shampoo and conditioner from drugstores or premium beauty retailers."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777032018406
}