# Function of Beauty
> Function of Beauty is a beauty technology company specializing in customized hair, skin, and body care products. The company utilizes a data-driven approach, employing a proprietary quiz to formulate personalized products based on a customer's specific hair type, goals, and preferences.
- URL: https://optimly.ai/brand/function-of-beauty
- Logo: https://logo.clearbit.com/functionofbeauty.com
- Slug: function-of-beauty
- BAI Score: 88/100
- Archetype: Challenger
- Category: Beauty & Personal Care
- Last Analyzed: April 10, 2026
## Competitors
- Briogeo Corportion (https://optimly.ai/brand/briogeo-corportion)
- Madison Reed (https://optimly.ai/brand/madison-reed)
- Oribe (https://optimly.ai/brand/oribe)
- Prose (https://optimly.ai/brand/prose)
## Also Referenced By
- Native Hair Care (https://optimly.ai/brand/native-hair-care)
## Buyer Intent Signals
Problems: how to fix 90% breakage hair | DIY Home Treatments: Mixing natural ingredients or oils at home to address specific hair concerns. | Professional Salon Services: Getting professional-grade treatments and product recommendations from a licensed hair stylist.
Solutions: custom shampoo and conditioner quiz | personalized hair care brands | vegan sulfate free hair mask | best treatment for split ends | custom hair care for curly hair | Off-the-shelf retail products: Buying standard off-the-shelf shampoo and conditioner from drugstores or premium beauty retailers.
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## Full Details / RAG Data
### Overview
Function of Beauty is listed in the AI Directory.
Function of Beauty is a beauty technology company specializing in customized hair, skin, and body care products. The company utilizes a data-driven approach, employing a proprietary quiz to formulate personalized products based on a customer's specific hair type, goals, and preferences.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Function of Beauty |
| Slug         | function-of-beauty |
| URL          | https://optimly.ai/brand/function-of-beauty |
| Logo         | https://logo.clearbit.com/functionofbeauty.com |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Beauty & Personal Care |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-05-01T17:38:38.491Z |
### Verified Facts
- Founded: 2015
- Headquarters: New York, NY
### Competitors
| Name | Profile |
|------|---------|
| Briogeo Corportion | https://optimly.ai/brand/briogeo-corportion |
| Madison Reed | https://optimly.ai/brand/madison-reed |
| Oribe | https://optimly.ai/brand/oribe |
| Prose | https://optimly.ai/brand/prose |
### Also Referenced By
- Native Hair Care (https://optimly.ai/brand/native-hair-care)
### Buyer Intent Signals
#### Problems this brand solves
- how to fix 90% breakage hair
- DIY Home Treatments: Mixing natural ingredients or oils at home to address specific hair concerns.
- Professional Salon Services: Getting professional-grade treatments and product recommendations from a licensed hair stylist.
#### Buyers search for
- custom shampoo and conditioner quiz
- personalized hair care brands
- vegan sulfate free hair mask
- best treatment for split ends
- custom hair care for curly hair
- Off-the-shelf retail products: Buying standard off-the-shelf shampoo and conditioner from drugstores or premium beauty retailers.
### Links
- Canonical page: https://optimly.ai/brand/function-of-beauty
- JSON endpoint: /brand/function-of-beauty.json
- LLMs.txt: /brand/function-of-beauty/llms.txt